The Creativity of Typography (PBS Video)

In this short video, several graphic artists talk about how they develop typefaces — what inspires and motivates their designs.

PBS Show Notes: is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image.In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type.


Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers
Paula Scher, Designer
Eddie Opara, Designer
Deroy Peraza and Julia Vakser, Designers

Music by:

Reno Project:

Follow Off Book:

Twitter: @pbsoffbook

Produced by Kornhaber Brown: (less info)

About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince ( Follow Mary on Twitter @FletcherPrince.

Posted on August 8, 2011, in Graphic Design Tips, Video and tagged , , , , , , , , . Bookmark the permalink. 1 Comment.


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