The latest social media trends — findings from comScore report

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comScore released the 2012 U.S. Digital Future in Focus report today.   Here are some key findings about social media trends you’ll want to know about –

 

  • More minutes were spent on Facebook than any other place online in 2011.  Time spent on social networks accounts for 16.6% of all minutes spent online.
  • Online video viewing increased 43% among Americans in 2011. More than 100 million Americans watched online video content on an average day.
  • By the end of last year, 8% of all digital traffic was accessed via smartphones or tablets (like the iPad).  The majority of mobile phone owners went online with their phone.
  • U.S. retail and travel-related e-commerce increased 12% last year, to $256 billion in 2011.
  • The search engine Bing surpassed Yahoo for the first time in its history, snagging the #2 position behind Google in the U.S. search market.  Bing has a social search partnership with Facebook.

 

 

 

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About Mary Fletcher Jones

Mary Fletcher Jones is a public relations and marketing consultant, and owns Fletcher Prince (www.FletcherPrince.com). Follow Mary on Twitter @FletcherPrince.

Posted on February 9, 2012, in Social Media Tips, Statistics and tagged , , , . Bookmark the permalink. Leave a comment.

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