Learn how nonprofits are using social media

You know, when it comes to innovation in social media, there are some interesting trends I have observed.

Of course, you see some amazing work from national and global brands.  But I also admire the work done by individuals and organizations with fewer resources.  Many nonprofits, in particular, are doing quite well in social media.  For example, according to the 2012 Nonprofit Social Network Benchmark report (which you can download here) produced by Common Knowledge, the average nonprofit Facebook Page has 8,317 Likes, while the average Twitter account has 3,290 followers.

Common Knowledge, a communications firm specializing in the needs of nonprofit organizations, is presenting two free webinars this week and next that sound worthwhile:

2012 Nonprofit Social Networking Benchmark Report – Part 1 of 2
This Thursday (4/19), 2:30 p.m. EST

2012 Nonprofit Social Networking Benchmark Report – Part 2 of 2
Wednesday (4/25), 2:30 p.m. EST

Related articles

• How does your nonprofit stack up in using social networks? (jcsocialmarketing.com)
• Top 12 Social Media Insights for Nonprofits in 2012 (pamorama.net)
• Do Nonprofits Rock at Social Media Marketing? And Other Hot Topics (blogs.constantcontact.com)
• 10 Ways to Jumpstart Your Nonprofit’s Social Media Strategy (blogs.constantcontact.com)
• Six Amazing Stats From Blackbaud’s 2012 Nonprofit Social Networking Report (socialfish.org)