I love the takeaways in this post — especially how to put statistics in visual terms and real-life contexts everyone can relate to and the importance of working on voice tone and delivery for impactful video! This is a terrific blog, by the way, if you haven’t subscribed, I recommend you do!
Originally posted on Beyond PR:
Video content is one of the most powerful drivers of engagement and visibility for press release issuers and content marketers. Messages that include multimedia get favorable treatment from search engines and social networks; and the human eye naturally gravitates toward visuals. Producing video is part of many communication strategies. To develop the best content possible, it’s important that the subjects of your video look (and sound) great on camera.
The American Society of Journalists and Authors (ASJA) annual Writers Conference featured more than 80 sessions covering a wide variety of topics, including “How to Look and Sound Great on Camera.” While the conference was geared toward writers, the tips work well for anyone in the camera’s lens.