Originally posted on Beyond PR:
If you’re active in social networks, over the course of the year, you’ve probably collected a raft of new cronies whose opinions you value and with whom you have truly developed a relationship. In the throes of card-sending and gift-buying, these important new contacts may go overlooked, save a “Happy New Year!” tweet you have scheduled to go out at the stroke of midnight on New Year’s Eve. A nice sentiment, surely, but not enough for your newfound friends, followers and fans.
However, just because you’ve never met these folks in person doesn’t mean that you can’t give them a personalized gift that will surprise and delight them. And best of all, you don’t need to pull out your wallet. No, all that’s required of the giver of these gifts is just a few minutes’ time.