4 Ways to Build Storytelling into Press Releases
Originally posted on Beyond PR:
Assuming that you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the success) of your message. Press releases have the potential to reach huge audiences, and constituents of every stripe.
“We’re kind of stuck on making an old format meet a new purpose,” notes Jeff Domansky, CEO of Peak Communications and author of the popular public relations blog, The PR Coach. “ The first social press release format came out 7 years ago, but we’re not using it. People are falling back on the old format, and complaining that it doesn’t work.” [Editor's note - Shift Communications used PR Newswire's multimedia press release ("MNR") to issue their social media release template. The MNR remains popular today.]