Category Archives: 2012 Marketing Strategy

February Content Marketing Ideas and Events for Your Calendar, PLUS Hashtags

Posted on January 28, 2012 by

February 2: Today is Groundhog Day.  Everyone will be talking about it this morning, so you’d probably better tweet about it, too!  Follow @GroundhogClub  Use hashtag # February 5: It’s Superbowl Sunday!  Fans will be talking about football this week.  Tie … Continue reading →

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Advertising Tips from Fletcher Prince

Posted on January 25, 2012 by

This year, as you make your marketing plans, I hope you are allocating money for advertising.  While advertising may be the most expensive component in the marketing mix, it is often highly effective. There are two upcoming opportunities to expand … Continue reading →

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Defining your marketing objectives

Posted on January 24, 2012 by

If you run a business, or help manage a nonprofit organization,  you may be considering a number of tactics this year, such as starting a Facebook Page, recording YouTube videos, creating a new brochure, or revamping your website.  And these … Continue reading →

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Marketing Tips from Nicole Wanzer, Washington Business Journal

Posted on January 15, 2012 by

I have enjoyed getting to know Nicole Wanzer, who is an advertising representative for the Washington Business Journal.  If you’re interested in discussing your advertising options, I recommend you contact her.  You can meet Nicole in person at the Book … Continue reading →

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How to get organic search results for your website

Posted on January 3, 2012 by

Last night, a small business owner called me to ask how I could help him get better organic search results for his website. There is no magic formula or silver bullet.  It boils down to a lot of hard work.  … Continue reading →

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How to Set Goals for the New Year

Posted on December 30, 2011 by

Ready to write some resolutions? Here are some tips that have worked for me. 1. Begin by telling yourself that the new year will be the best year of your life. Going into the process with this positive attitude may … Continue reading →

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A Single Resolution for Your Business in 2012

Posted on December 29, 2011 by

If there was one change you could make for your business in 2012 — a change that would make a real difference — what would that be? Plenty of business owners are making resolutions and marketing plans right about now.  … Continue reading →

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Setting Goals: Creating Your Resolutions Retreat

Posted on December 28, 2011 by

As we move into the promise of a new year, I hope you will embrace all the wonderful possibilities that goal-setting presents to you for your business or nonprofit organization. Space to Think, Space to Dream Goal setting involves a … Continue reading →

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Get Ready to Write Resolutions For Your Business

Posted on December 27, 2011 by

What changes would you make for your business, if you could? Resolutions may get you there. The first approach I recommend is that you set aside time to think about your business. This worthwhile exercise does take time, but the … Continue reading →

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Your Marketing Strategy for 2012: 5 Ways to Improve Your Public Relations Capabilities

Posted on December 26, 2011 by

Would you like to improve your public relations capabilities in the new year?  Is that a goal for you?  Here are some free online resources for you to check out. If you find these resources helpful, do us a favor … Continue reading →

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