Category Archives: Advertising Tips

Advertising Tips from Fletcher Prince

Posted on January 25, 2012 by

This year, as you make your marketing plans, I hope you are allocating money for advertising.  While advertising may be the most expensive component in the marketing mix, it is often highly effective. There are two upcoming opportunities to expand … Continue reading →

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Get your entry ready for the DC ADDY Awards…

Posted on November 16, 2010 by

The Advertising Club of Metropolitan Washington (DC Ad Club) has announced its call for entries for the 2011 ADDY® Awards, recognizing creative excellence in advertising.  The early deadline for entries is Friday, December 17, 2010 at 5:00 p.m.  The regular … Continue reading →

Posted in Advertising Tips, DC Ad Club | 2 Comments

How to manage online review sites associated with your business

Posted on September 13, 2010 by

Good online reviews can make your business, and bad online reviews can break your business. If you listen to anything I’ve told you about marketing your small business, let it be this: proactively take control of your online reputation, as … Continue reading →

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Time to start thinking about your DC Addy entries

Posted on August 20, 2010 by

August is a little slow in DC.  So… NOW is the perfect time to start looking through your portfolio to see what you would like to submit for the DC Addys in December! There are dozens of categories, including ones … Continue reading →

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The story behind brilliant advertising campaigns

Posted on April 23, 2010 by

To understand the power of advertising, it can be helpful to look at influences from the not-so-distant past.  The story and creative talents behind innovative advertising campaigns, such as Nike’s “Just Do It,” Wendy’s “Where’s the Beef?” and “Got Milk?” … Continue reading →

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Is radio right for your brand?

Posted on February 25, 2010 by

The Nielsen Company released a report, How U.S. Adults Use Radio & Other Forms of Audio: an Observational Study. The researchers discovered • More than 90% of all adults are exposed to some form of audio media on a daily … Continue reading →

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The State of Newspaper Advertising

Posted on June 8, 2009 by

E marketer released finding today that state newspaper advertising revenues declined 16.4% in 2008 “The current economic situation is making things tough across all media, but newspaper revenues are falling more than in any other major medium,” says Carol Krol, … Continue reading →

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Effective podcast advertising

Posted on June 5, 2009 by

Study results released this spring found that podcast advertising is three times more effective than online video advertising and seven times more effective than television, when measured in terms of unaided ad awareness 52 online shows and podcasts participated in … Continue reading →

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Maximizing the value of your online ads

Posted on June 3, 2009 by

When it comes to purchasing keywords on sites such as Google AdWords and Yahoo, every marketer wants their ad to come first on the search engine result page. However, a large premium payment is demanded for that top placement. Why … Continue reading →

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How to Advertise Online

Posted on June 1, 2009 by

If you’re planning to advertise on local websites — such as newspaper, TV, and radio station web sites — consider these hints to maximize your investment. Research your local website advertising options. Identify the local websites your most important customers … Continue reading →

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