Category Archives: Fletcher Prince News
Assuming that you need to stick to dry language and a certain format when drafting a press release can limit the appeal (and ultimately the success) of your message. Press releases have the potential to reach huge audiences, and constituents of every stripe.
“We’re kind of stuck on making an old format meet a new purpose,” notes Jeff Domansky, CEO of Peak Communications and author of the popular public relations blog, …
A comprehensive social media survey by the Pew Research Center conducted over several years to evaluate who uses social media and which platforms has been released.
Among adults, Facebook gets the most use. Percentage of adults preferring social networks are:
- Facebook, 67%
- LinkedIn, 20%
- Twitter, 16%
- Pinterest, 15%
- Instagram, 13%
- Tumblr, 6%
Women use social media 9% more than men do.
I wasn’t the only social media denizen who scratched their head and said “Really?” in response to the SEC’s ruling a few days ago that cleared the way for public companies to disclose material news via social networks. It turns out I was in good company, as many others looked in askance at the ruling too, including Fortune’s Dan Primack (“
Remember, direct mail and email still beat the pants off social media when it comes to ROI. As much as I love social media, I strongly suggest brands and nonprofits continue to use direct mail; print, broadcast, and online advertising; print collateral (don't neglect your signage!); and email marketing, along with good, old-fashioned PR to keep front and center with your target audiences. And don't forget to update those websites and YouTube channels! All these work together, folks...
Happy Birthday to moi!
I probably won’t be profiled in Washington Business Journal anytime soon. Doesn’t mean I can’t answer the questions. You can do practically anything you want on your birthday…
What do you really want for your birthday? I want to be told “Happy Birthday” 48 times. I hope I get Lana del Rey’s Born to Die CD, the Paradise edition.
What was your first job? I was a child actress. I got my first paycheck when I was six years old.
What’s the biggest misconception you deal with in your work? That Fletcher Prince is a large firm with a lot of employees. So, I get a lot of sales calls for stuff I don’t need.
Best business decision? Creating a short business name everyone can remember that doesn’t have too many characters to fit into social media profiles.
Your most interesting work project? My video interview program, Conversations in Public Relations.
Client you want to have? A ballet company.
How do you recover from failure? I go out for ice cream.
Guilty pleasure? Shopping at Claire’s for clip-on earrings because I don’t have pierced ears.
If you could trade places with a person for a day, who would it be? The President.
Favorite hobbies? Blogging and road trips.
Pet peeve? Men who don’t take their hats off indoors. It should be a punishable offense.
What’s on your iPod? Keane, Al Green, Metric, Watson Twins, Bryan Ferry, Florence + the Machine, Zero 7, Linda Ronstadt, Adele, and so many others.
Twitter's Vine app lets you capture a six-second video that loops continuously. The app is simple to set up if you already have a Twitter account—although it is not a requirement—and videos can be shared with Twitter followers, Facebook friends, and the Vine audience.
Twitter offers a brief tutorial.
Vine makes videos on Twitter easy. At six-seconds, people don’t have time to stop it before they’ve seen the whole thing.
I thought 2013 might be better! As we laughed with the ending of 2012, it certainly couldn’t be worse. Oh, my goodness. I was never so happy at the stroke of midnight on December 31 as in recent memory. Good BYE, 2012. Don’t let the screen door hit you on the way out.
Sure there were good things that happened in 2012, but wow. Consumer confidence and fiscal cliffs notwithstanding, 2013 is already showing up to be a whole lot better. I don’t think any of us could say the economy has recovered completely, not by a long shot, but just from a personal standpoint, things seem to be improving. There are promising glimmers…
- My sister, who works for a large firm, has already made 27% of her 2013 annual sales goal by the end of January, after a really harrowing 2012.
- A quick walk around Tysons II last week showed lots of shoppers buying VERY expensive things, and all the storefronts contained retail and service businesses. I can remember a couple of years ago seeing lots of empty store fronts in malls.
- The stock market could be better, but it has a couple of nice recent rallies.
- And we are, all of a sudden, very busy, providing services to existing clients and working with new ones, including our latest client, the creative documentary production company, Spark Media.
Not to mention we have 75 people now signed up for our Social Media Week DC session on blogging and podcasting! And my son is having his best year, ever. Honor roll all the way. Woo hoo!
Way to go, 2013! It makes me very hopeful that things are turning around, for all of us. And let’s all hope it continues, right?
I would just like to thank all of you for your continuing support, your wonderful ideas and contributions, and the kind referrals. Let me know if we can help your 2013 be even more successful. Please join us for our February Network-and-Lunch for Mardi Gras. Let’s do a little celebrating. I’ll bring the sunglasses
According to Nielsen’s new U.S. Consumer Usage Report 2012, the number of social media users continues to increase across all platforms as consumers use social networking as a vehicle to navigate the media universe.
The personal computer is still at the center of the social networking experience, but consumers are increasingly looking to other devices to connect on social media.
Here are some of the latest stats and facts for social media.
- 1 billion monthly active users
- 80 percent of monthly active users are outside the U.S. and Canada
- 584 million daily active users
- 604 million monthly active users on mobile
- 25 million users
- 3 billion check-ins
- 1 million members use the Merchant Platform