Category Archives: Annual Reports
Has five years gone by so quickly? It’s hard to believe.
Here is a slideshow of memories from the past five years. Good times.
Fletcher Prince celebrates its fourth full year of success in business in a challenging economy. 2011 was a year of delivering marketing and public relations services to clients and contractors, punctuated with community involvement and recognition.
Here’s what we accomplished in 2011…
Client Work in 2011
Graphic design, website design, social media development, and media relations were big project areas for us this year.
We worked with our existing clients Dominion Mechanical, Dirigo, PRofessional Solutions, and Keenan PR. We were also delighted to work with new clients H-D Systems, Reising Communications and Remey Communications.
As was true last year, David and I worked on many subcontracted projects in 2011. We were gratified to be brought on as consultants and partners on fixed fee and hourly projects for clients Rockville Science Center, International Parking Institute, CHS, GuideStar, Deloitte Touche, and CSC. We would like to thank our colleagues for hiring us to work in partnership with them, and welcome more subcontracting opportunities like this in 2012.
Community Involvement and Service
As a service to the Washington, DC area professional communications community, Fletcher Prince continues to produce videos for the YouTube series “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. We produced 11 additional videos in 2011. The 110 videos have received more than 42,450 views on YouTube. Our guests this year included independent public relations practictioners Robert Udowitz, Amanda Miller Littlejohn, Vicki Robb, and Jeff Ghannam.
As a side project, Mary created a new “Living Well With Autism” website for parents in April for Autism Awareness Month.
David and I continued to support area communications groups with professional memberships in the Public Relations Society of America, DC Ad Club, and Washington Women in Public Relations.
Recognition, Engagement, and Fletcher Prince Marketing Efforts in 2011
Fletcher Prince Facebook Page “Likes” Increase 55%
We continue to be grateful to our supporters. Our Facebook Page Likes increased from 76 to 118. Most of our Facebook Page Likes (70%) are comprised of people we don’t know at all or don’t know very well, so our content must be drawing people to the Page.
Fletcher Prince in Top Ten On YouTube for PR and Advertising Firms
This year, we added 17 YouTube videos to our Fletcher Prince YouTube Channel. We continue to produce informative videos highlighting our subject matter expertise. We have more than 100 subscribers (42 coming on this year) and our Fletcher Prince YouTube videos have more than 62,000 views — 21,000 of those achieved this year. This ranks Fletcher Prince in the top 10 for video views among public relations and advertising firms on YouTube for our Fletcher Prince videos alone.
Important to note: 73% of our views result from YouTube recommending and featuring our videos (two separate actions), as well as from YouTube search, while only 1.3% of the traffic originates from our Fletcher Prince Channel. I hope this illustrates the importance of using keywords in the title, tags, and descriptions of your organization’s YouTube videos. Searchability really matters on YouTube.
Fletcher Prince Blog Views Increase 60%
The Fletcher Prince Blog is a big part of how we share our expertise and showcase our work, and our blog views increased by 62% in 2011. In 2010, our blog got 11,691 views and this year our blog was viewed more than 19,000 times. On average, we got 52 views a day in 2011; in 2010 we got 32 views a day.
We also learned that 66% of our blog traffic comes from search engines, 18% of our readers find us through Twitter, and 16% of our views are from Facebook.
Fletcher Prince Ranked in Top 25 Area Public Relations Firms, By Income
In December, we received the exciting news that Fletcher Prince was listed on the 25 Public Relations Agencies (ranked by 2010 metro-area public relations income) in the Washington Business Journal (December 9, 2011 issue), as well as in the Washington Business Journal Book of Lists.
We are thrilled! Mary and David will be attending the Book of Lists Celebration on January 26, 2012, and look forward to seeing our friends and colleagues at recognition and networking events in 2012.
2011 Speaking Engagements
We were involved in a significant (for us) number of speaking engagements. It was a team effort. Although Mary did the presenting, David helped prepare and design the presentations. They included
- Marketing with YouTube to a group of consultants in February.
- Getting Started with Social Media to UNCF Young Entrepreneurs in April and George Mason University Communications in September.
- How To Get More YouTube Views at the Digital East conference in September.
- Effective Writing for Social Media at RHED Pixel in October (view those videos on our YouTube Channel).
Thank You for Making 2011 a Great Year!
As 2011 draws to a close, David and I would like to thank our clients for their business and look forward to working with them in the new Year.
Special thanks to our blog subscribers, Facebook friends, and colleagues for their support in the past year. David and I look forward to bringing you more original content on creative and affordable marketing strategies.
Happy New Year!
I’m talking about an informal annual report for you — or your business. It could be a blog post or an internal document. It’s simply a chronicle of achievements and activities from the past year. It can be a document you either develop on your own, or in conjunction with your partners and staff. This “annual report” is a tool for looking at how far you have come, and for deciding what goals to set in the future.
Do you take the time to do that now? If not, why not try it this year? Your effort does not have to be elaborate. I have written an “annual report” and published them on this blog every year that I have been in business. The 2011 report will be published next week. It’s my way of celebrating the progress of my company, and being transparent about our business operations. Also, all year long, I know I am going to write this annual report. So I am very good at taking pictures and documenting our successes throughout the year.
How to Write Your “Annual Report”
There is no right or wrong way to write your company annual report for the purposes I am talking about. The only wrong way would be not to write and save anything at all. It really is fun and a feel-good activity. Here is how I do it.
I review the past year’s projects and billings. I look for patterns, then I report on our business activities. I talk about the kinds of projects we worked on, and I mention current and new clients.
Acknowledgements and Thanks
The “annual report” is a perfect way to say thank you to all the people who keep your business going: from employees to partners, from vendors to referrers. And don’t forget to thank your clients, of course! We also thank our supporters in social media — including our blog subscribers, video viewers, Facebook friends, and Twitter followers. Expressing gratitude should be a regular part of your marketing outreach and business operations.
Pro Bono Work, Donations, Mentoring, Community Service, Committee Work, and Corporate Volunteerism
You will probably be surprised, as I am each year, at how much you contribute to your profession and your community. Document that service! It’s important.
Professional Affiliations and Development
Staying connected and current is good business hygiene. Those benefits trickle down to our clients. So we make a point of identifying how we kept our skills sharp and networked.
Speaking Engagements, Recognition, and Awards
Crow a little bit at the end of the year. I do! You’re entitled! All year long, I know I am going to mention recognition and speaking engagements in my annual report, and it keeps me motivated to make my best effort.
Add whatever feels right to you. And if you can publish it, so much the better! It keeps you accountable for making your best effort. Good luck, and let me know if you decide to try it this year.
- David and I were hired by Keenan PR for social media consultation and to create a Facebook Page for Timberline Bank, a community bank in Colorado. It has been a pleasure working closely with Heathere Evans-Keenan on this project. How exciting it would be to go to Colorado and record some video (hint, hint)! We are not new to subcontracting, by the way. Just this spring, we completed a Facebook Page and some videos for Howard University, working with wonderful Sandra Hannon of The Hannon Group. David was also the graphic designer “of record” for Fenton Communications for years. We routinely work with corporate communications departments who outsource their work to us. We love to subcontract — and our rates are mark-up friendly — so don’t hesitate to ask about these kind of arrangements.
- Meanwhile, David is resuming his quarterly gig with Deloitte Touche, which should wrap up in a couple of weeks. It’s top-secret-clearance-level federal government work and we can’t talk about it but it involves intensive amounts of graphic design for publications for congressional use.
- We launched an email newsletter campaign for local Realtor Fall Properties. These are fun newsletters to read and you might want to check them out, even if you’re not in the market for a house. They are getting open rates that far exceed the industry norm. The next one is going to feature the “best of the beach.” We’re continuing to work on their social media, as well. Their Facebook Page has really taken off in the past few months, with lots of new fans. Not to mention, YouTube video… Fall Properties is super-busy now, which is unusual this time of year in the real estate industry. It feels so good to be part of their success.
- We created a new website for Dominion Mechanical, a mechanical construction firm, a long-time client of David’s. We also created a suite of social media sites for the company (including YouTube, Facebook Page, Twitter account, etc.). Now we’re working on their brochure and some advertising. Our contacts at Dominion said they have already received several positive comments about the website
- I spent some time updating Susan Rink of Rink Strategic Communications on the stats of her social media efforts, which are going very well since we helped her create those branded sites about a year ago (YouTube, podcast, blog, Facebook Page, etc.) We’re looking forward to creating more YouTube videos with Susan this August. Susan told me today she is so busy with her consulting business that she hasn’t had a day off in weeks, so we certainly hope that our marketing efforts for her had a little something to do with that!
- We’re helping a new client jump in the social media pool — The Waterfront Cafe in Hilton Head, SC. We’ve just launched their new blog, Facebook Page, Twitter account, Flickr site, and YouTube channel. We’re also helping them manage their online profiles on critical review sites, including Yelp and TripAdvisor. It’s so gratifying to see them embrace Twitter, Facebook, and blogging! Next phase of the project (you guessed it!): YouTube video!
- On the “community service” side, we recorded and edited several new Conversations in Public Relations videos (our interviews with thought leaders in the Washington, DC metropolitan area communications field), including interviews with the leaders of the local chapter of the American Marketing Association. We still have a few to work on and put online. That makes 99 of these videos currently on our YouTube site — that we have produced entirely at our own expense. Before the summer is over, I look forward to hosting a free social media diagnostic and training clinic for small business owners and nonprofit managers. Let me know if you are interested in more information about that.
That seems like a lot of work, doesn’t it? But we are still eagerly looking for new projects, so please call us if we can help you out (571) 269-7559. You can find a description of our services and our rates on our website.
I hope you’re all having a wonderful summer. Take care, Mary
As 2009 draws to a close, I would like to report on the activities of our small marketing communications company, Fletcher Prince. Fletcher Prince, as you may know, is managed by David Hyson and Mary Fletcher Jones, and provides creative and affordable marketing solutions to small businesses and nonprofit organizations in the Washington, DC metropolitan area and beyond. Our services include website design, graphic design, photography, video, social media and marketing consultation, public relations, and email marketing.
Fletcher Prince Client Work in 2009
Rink Strategic Communications. Fletcher Prince produced an online video series and podcast for Rink Strategic Communications. Working with Susan Rink, we also helped her launch her company blog, email newsletter, Facebook Page, YouTube channel, and Twitter account. It has been a pleasure working with Susan, and we look forward to producing six more videos with her in 2010.
PrimeTime Staffing. Fletcher Prince produced a corporate marketing kit for their existing client, Doris McGhee of PrimeTime Staffing, including a custom-designed pocket folder and inserts.
Fall Properties. Fletcher Prince was retained by the residential real estate firm Fall Properties to deliver social media marketing consultation and email marketing training, an effort that will continue into 2010.
Fletcher Prince Pro Bono Work in 2009
Fletcher Prince completed numerous pro bono projects on behalf of communications organizations.
Social Media for PRSA-NCC. For the first half of 2009, Mary served as Marketing and Public Relations Committee Co-Chair for the National Capital Chapter of the Public Relations Society of America, coordinating the chapter’s social media efforts. She also created a social media policy for the chapter. Fletcher Prince re-designed the chapter’s Twitter account to be brand-identifiable, and designed and launched a blog for the chapter. Mary continues to moderate the blog and train chapter staff on how to write blog posts. In addition to the blog design, David designed a social media-friendly version of the chapter logo for use on the chapter’s accounts on Facebook, YouTube, Twitter, and WordPress. Mary was commissioned by the chapter to produce a video featuring several chapter and board committee members on the value of public relations, a pro bono project. The video was shown at the chapter’s Thoth Awards gala and at the PRSA conference in San Diego, CA.
Meeting Coordination for DC Podcasters Alliance. Mary served as Assistant Organizer for the DC Podcasters Alliance through June, and planned meetings and made presentations on topics related to podcasting.
Conversations in Public Relations Blog and YouTube Videos. As a service to the Washington, DC area professional communications community, Fletcher Prince produced an online video series and podcast, “Conversations in Public Relations,” featuring interviews with local communicators and association leaders. We produced more than 80 videos on a variety of public relations and advertising topics.
World Water Center YouTube Channel and Videos. Fletcher Prince produced five videos and designed a YouTube channel, pro bono, for the World Water Center, a nonprofit organization.
Fletcher Prince Promotional Efforts in 2009
Our promotional work for our company involves presenting informative content about creative and affordable marketing strategies.
Fletcher Prince YouTube Videos. This year, we produced six informative, how-to YouTube videos that describe various ways of using social media to promote and market a small business or nonprofit organization, including blogging, Twitter, online video, online press rooms, and other topics.
Fletcher Prince Blog. We moved our blog from the WordPress.org platform to the WordPress.com platform. We lost a couple of years of posts, but the change was worthwhile for the SEO benefits. We blogged three times a week, on average.
In other 2009 Fletcher Prince news…
- Mary and David received 18 LinkedIn recommendations for their work in 2009.
- Mary was interviewed by Paul Vogelzang and Limor Schafman for Capitol Communicator’s video series featuring local thought leaders in communications.
- David was retained by Deloitte Touche and Florida Education Association to provide graphic design services.
- Fletcher Prince was registered in the Federal Government contract services system.
Thanks for reading. Please contact us if we can help you with marketing projects in 2010!
As I was pondering my new year’s resolutions for 2009, I located a copy of the resolutions I wrote exactly one year ago. I made an extensive list of what I had hoped to acheive for 2008. I am happy to say I achieved nearly all of my goals (except for losing weight!). But what really astounded me was realizing all that has happened in 2008 — all the things that I couldn’t begin to foresee on that evening of December 31, 2007.
I suppose when you are in the thick of things, you may not appreciate just how far you have come. And, I don’t typically think of myself as someone who is a big achiever kind of person. But this year, I really feel kind of proud of myself. For me, 2008 was an amazing year. Only that pride is tempered with humility, because none of this would have been possible without the tremendous vision, support, and hard work of my wonderful business partner, David Hyson. So much of what I achieved happened with the assistance of Fletcher Prince’s terrific interns (now staff) and all the fantastic friends I have met this year. And even my ten-year-old son with autism, who in his way, helps when he keeps me company at his desk in my home office, and who just tries so hard every day and is so good natured about it, that he is an inspiration to me.
So, just to recap 2008 (whew! are you ready for this?)
Last year on this date, I resolved to join a professional organization and network with professionals in my field. Gulp! In one year,
- I joined five professional organizations
- Served on board committees of three organizations
- Helped plan an awards event attended by 225 people
Last year on this date, I resolved to get business cards and hoped to obtain some freelance work. I took that goal a little bit farther, too. This year, I
- Incorporated Fletcher Prince as an LLC
- Was featured twice in The Washington Business Journal
- Launched a company website and YouTube video series
- Was featured as PRSA-NCC member of the month
- Published an email monthly newsletter, which now has more than 100 subscribers, and wrote blog posts no less than three times a week for our blog
- Became a corporate sponsor
- Gave four presentations on email marketing, social media, and blogging
- Scored four paying clients (websites, email marketing, and advertising projects)
- Serviced two pro bono clients
- Hired six interns, who now work for me as staff and contractors
- Held a summer company open house and a holiday company open house
Wow! And on top of that, I took ballroom dancing and ice skating lessons.
A year ago, I was dreaming about this stuff and going to workshops, not even imagining I would one day really have my own business. This year, I was doing it. It has all been so exciting and slightly overwhelming. So I will still continue to work on my professional goals, as well as my personal ones, which include looking through a telescope at stars (can you believe I never have?).
Here’s to star-gazing, dreams come true, and an amazing 2009!