Category Archives: Marketing Tips

Employees are your most powerful spokespeople

Posted on February 23, 2012 by

The Financial Times reported today on survey results that indicate employees are feeling increasingly stressed in the workplace.  The dangers associated with overworked and discontented employees include quality and productivity issues, safety issues, and customer service problems. Employees come to … Continue reading →

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Nonprofits, apply now for YouTube Next Cause

Posted on February 19, 2012 by

YouTube has just announced its new program, YouTube Next Cause for nonprofits.  The program provides nonprofits with the tools they need to turn video views into donations, volunteerism and awareness. Organizations that are part of the YouTube Nonprofit Program (full … Continue reading →

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How much do you know about YouTube and online video?

Posted on February 13, 2012 by

Here are some lesser-known recent statistics and research findings… Online video viewing increased 43% in the United States last year. YouTube views increased 25% last year. YouTube videos receive 4 billion views/day. More than 500 tweets/minute contain a YouTube link. … Continue reading →

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The latest social media trends — findings from comScore report

Posted on February 9, 2012 by

    comScore released the 2012 U.S. Digital Future in Focus report today.   Here are some key findings about social media trends you’ll want to know about –   More minutes were spent on Facebook than any other place … Continue reading →

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You’re not going to love this: the USPS screws up Valentine’s Day

Posted on February 1, 2012 by

BREAKING NEWS: February 2: It’s official! The USPS will make the stamp available for sale to consumers online and in the post offices in time to mail Valentine’s Day cards.  Be sure to buy your 2012 Love Ribbons stamps and … Continue reading →

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February Content Marketing Ideas and Events for Your Calendar, PLUS Hashtags

Posted on January 28, 2012 by

February 2: Today is Groundhog Day.  Everyone will be talking about it this morning, so you’d probably better tweet about it, too!  Follow @GroundhogClub  Use hashtag # February 5: It’s Superbowl Sunday!  Fans will be talking about football this week.  Tie … Continue reading →

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Defining your marketing objectives

Posted on January 24, 2012 by

If you run a business, or help manage a nonprofit organization,  you may be considering a number of tactics this year, such as starting a Facebook Page, recording YouTube videos, creating a new brochure, or revamping your website.  And these … Continue reading →

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A Cautionary Tale About Customer Service

Posted on January 17, 2012 by

Many years ago, I used to work for Greater Reston Arts Center as their marketing and public relations manager (a fantastic job for a terrific organization).  At the time, the arts center had a gallery in Reston Town Center, and … Continue reading →

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Marketing Tips from Nicole Wanzer, Washington Business Journal

Posted on January 15, 2012 by

I have enjoyed getting to know Nicole Wanzer, who is an advertising representative for the Washington Business Journal.  If you’re interested in discussing your advertising options, I recommend you contact her.  You can meet Nicole in person at the Book … Continue reading →

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Check out this new not-for-profit PR podcast

Posted on January 5, 2012 by

One of our first Fletcher Prince Facebook Page fans, Bob Crawshaw, has begun a new public relations podcast focused on the needs of not-for-profit organizations. The first episode (9 minutes) is live on his (excellent) blog, Traffic on Maine.  You … Continue reading →

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