Category Archives: Marketing Tips
(May Link Inside) For Your Editorial Calendar: April Events and Content Marketing Ideas PLUS Hashtags
Sunday, April 1 Today is April Fool’s Day. Not kidding, it really is.
Monday, April 2 Today is World Autism Day. Please place a blue light bulb in your workplace today — a lobby lamp will do — to show your support for the millions of families living with autism. We also encourage you to wear blue to work! Blue light bulbs are available for sale at Home Depot, or contact us before April 2 and we will deliver one to your workplace. Follow Autism Speaks @autismspeaks on Twitter and use hashtags #LightItUpBlue or #liub or #autism
April 2 – 6 Spring Break for many schools. Be kind to the tourists. It’s not their fault that they don’t know to stand to the right on Metro escalators
Saturday, April 7 Passover begins this week.
Sunday, April 8 Today is Easter. It is traditional to wear new clothes on Easter; a spring custom that goes back to pre-Christian times. A good excuse to buy a hat! Happy Easter, everyone!
Friday, April 13 Today is opening night for the Washington Nationals, playing the Cinncinati Reds. Follow the home team on Twitter @Nationals
Saturday, April 14 The Cherry Blossom Parade takes place today in downtown Washington, DC. Learn more about the National Cherry Blossom Festival and follow @CherryBlossFest on Twitter. Use hashtag #cherryblossom
Sunday, April 15 Ooh, tax time. Don’t worry; you have until April 17 to file. How much revenue did your business make in 2011? Did you spend enough on marketing? You should be spending between 5% and 10% of your revenues on marketing expenses. If you didn’t spend enough on marketing your business (or nonprofit) in 2011, refine your marketing budget so you don’t make that mistake this year. Fletcher Prince can help.
Sunday, April 22 Today is Earth Day. What are you doing in your business activities to preserve and protect the environment? Talk about your workplace recycling program! This could make an excellent YouTube video or blog topic, or even a press release (with photos, of course). Follow the U.S. Environmental Protection Agency on Twitter @EPAgov and use hashtag #
Tuesday, April 24 Join your Fletcher Prince friends for networking and lunch at Jaleo in Bethesda, Maryland today! Cost of lunch is on your own (about $15-$20, including tip); please register in advance.
Wednesday, April 25 Did you know there are more than 4.1 million secretaries and administrative assistants working in the United States. Admins are the “pulse of the office” and today is the 60th anniversary of Administrative Professionals Day! Follow the International Association of Administration Professionals on Twitter – @IAAP – and use hashtag #APW
Thursday, April 26 Today is the 20th anniversary of Take Your Daughters and Sons to Work Day (can you say “photo op?”) and is recommended for children between the ages of 8 and 18. How will you educate and motivate young people in your workplace today? Why not promote your efforts? It’s good community relations. Take photos and write a blog post. Or videotape the kids
Check back next month for May events and content marketing ideas!
- For Your Editorial Calendar: March Engagement Themes PLUS Hashtags (fletcher-prince.com)