Category Archives: WWPR
If you are a DC communicator and thought you could put away your party shoes after The ONE Party at the beginning of this month, you are sadly mistaken. There are four holiday parties for communicators this week. There’s something right for everyone, so let the networking begin!
MONDAY, December 13
Who: PRSA-NCC (The National Capital Chapter of the Public Relations Society of America)
Where: One Lounge, 1606 20th Street NW, Washington, DC (Dupont Circle Metr0)
Time: 6 p.m. – 8 p.m.
Cost: $35 PRSA and WWPR members; $55 non-members
Details: PRSA always puts out a nice spread for their elegant holiday parties. Their holiday event is most meaningful for PR professionals who are involved in some way with the Chapter. Most attendees are seasoned professionals (20+ years of experience), with a few younger people also attending. The recipients of PRSA-NCC’s Young Professional Award and the Diamond Award will be recognized. Cash contributions to the Salvation Army or to Goodwill Industries will be encouraged. Light fare and refreshments will be served.
TUESDAY, December 14
Who: WWPR (Washington Women in Public Relations)
Where: Hudson Restaurant and Lounge Restaurant and Lounge, 2030 M Street NW, Washington, DC (Metro: Dupont Circle or Farragut West)
Time: 6 p.m. – 8 p.m.
Cost: $25 WWPR members; $35 non-members
Details: WWPR holiday events tend to be low-key and right for networking (not noisy, not a huge crowd). Expect a 80/20 female/male ratio, with ages skewing to 20s and 30s, but men are welcome to attend, and women of all ages belong to WWPR. Ticket includes one drink and appetizers. WWPR is collecting gift cards in $10 denominations to grocery stores, Target or Payless, and gently used and new toys and books for all ages, for their charity, Children’s Law Center.
Who: AMADC (American Marketing Association )
Where: Cure Bar & Bistro, 1000 H Street Northwest, Washington, DC
Time: 5:30 p.m. – 8 p.m.
Cost: $25 members; $35 non-members
Details: Includes one drink or wine tasting and appetizers. There will be a silent auction. AMADC is collecting toys and books at the event to donate to local charities. AMADC events tend to draw a diverse crowd (different occupations and experience levels).
WEDNESDAY, December 15
Who: SMC-DC (Social Media Club of Washington, DC)
Where: Elephant and Castle, 900 19th St., Washington, DC (Metro: Farragut West)
Time: 6 p.m. – 9 p.m.
Cost: Free; buy your own beer
Details: SMC-DC will have a designated area at the bar at this fun happy hour event skewed toward younger professionals, many of whom work in tech. There will be karaoke. Expect a big crowd of Millenials, plenty of noise, and beer.
As you know, Washington Women in Public Relations is presenting the Washington PR Woman of the Year Award on Wednesday, November 10, a must-attend event for DC-area communicators, and one of the highlights of the year.
We’re donating a prize for the event’s benefit raffle. A portion of the proceeds from the raffle will be donated to D.C.’s Children’s Law Center. So, purchase lots of raffle tickets next week and keep your fingers crossed that you win the Fletcher Prince gift set! It includes
- Fletcher Prince Video Survival Kit – a train case filled with makeup essentials appropriate for any complexion, selected for video appearances…
- * to help you make the most of marketing and public relations opportunities associated with branded YouTube Channels… consultation
- Video recording session* with Fletcher Prince. How fun is that?
Here’s a sneak peek at what’s inside the kit…
- Revlon PhotoReady Translucent Powder – this is also good for men on video
- L’Oreal Studio Secrets Primer – reduces shine and helps makeup stay on longer
- Sonia Kashuk Concealer Palette – a variety of colors for all complexions
- Sonia Kashuk Brow Kit – a variety of tones for all complexions
- Maybelline Great Lash Mascara – the #1 rated mascara of makeup pros
- N.Y.C. Kiss Gloss – to bring just a little attention to the mouth
- Two lipsticks, two blushes, two nail polish colors, and six eyeshadows
- Makeup remover wipes
- Frizz Ease Hair Spray
- Nexxus Volumnizing Mousse
- Assorted makeup brushes, including large powder brush
- Foam wedges and cotton swabs – for perfectly even foundation application
- Eyelash curler and eyebrow tweezers
- Comb and Brush
- Lint Roller
- Chocolate Kisses – a little magic trick that helps dispel pre-video jitters
Here’s a terrific makeup application video from Sonia Kashuk
And here’s my video, talking about what’s in the kit, and how to use it…
*Please contact Mary Fletcher Jones (571) 269-7559 to redeem your non-transferable prizes of complimentary consultation and video recording sessions by the expiration date of December 31, 2010.
Every year, Washington Women in Public Relations honors three women and awards one female public relations professional the prestigious Washington PR Woman of the Year Award. It is always an inspiring event for me, and I’m sure, for all the attendees.
The awards luncheon is taking place Wednesday, November 10 at the fabulous Mandarin Oriental Hotel in Washington, DC, and I am thrilled that both David Hyson and I will be attending (we’re also donating a gift for the benefit raffle, but more about that later this week). If you want to go — and of course, you do! you can learn all the details and register here.
Thinking about this award got me to pondering this week: what does excellence in public relations mean to you? I decided to ask some female public relations professionals I know (they also happen to be Fletcher Prince clients).
Heathere Evans-Keenan, President of Keenan PR, Inc., an award winning public relations and marketing firm based in the Greater Washington D.C. area, was honored by Washington Women in Public Relations and had this to say on the subject of excellence in the practice of public relations —
“Too often practitioners forget to do the upfront research and “listening” required to develop truly excellent campaigns. Best practices in public relations always begins first with listening to the market and finding out what problem you are trying to solve with your public relations program. Once you have either uncovered or validated the true issue(s) at hand, following up with a solid plan that can be implemented and evaluated at key intervals is the recipe for success.”
Susan Rink of Rink Strategic Communications (also the incoming 2011 IPRA President) specializes in employee communications. She offered this wisdom:
“In the world of employee communications, excellence is less about flash and dazzle and is defined by authenticity. Employee communicators look for ways to help employees form an emotional connection with their company.
So, the best employee communications create a reaction, and drive employees to take action to benefit their company.
Tone and voice are also very important when communicating to employees, and companies that find ways to infuse their employee communications with the voice of their brand and culture are most likely to create an environment of brand ambassadors within their workforce.”
Do you work in public relations? Or do you work with people who work in public relations? If you do, I would love to hear what your thoughts are about excellence in the practice of public relations. Feel free to leave your comments below.
Thursday, November 4
IPRA Lunch Program – Smart Phone APPS: Do They Add Value to Your PR Tool Belt?
Friday, November 5
Friday, November 5 and Saturday, November 6
Fletcher Prince Holiday Greeting Video Marathon
Tuesday, November 9
Wednesday, November 10
Monday, November 15 – Friday, November 19
Wednesday, November 17
And just for fun…
Thursday, November 18
Ladies Night Out at Merrifield Garden Center
Friday, November 19
Movie: Harry Potter and the Deathly Hallows opens in theaters