Category Archives: WWPR

Four can’t miss PR holiday parties this week

If you are a DC communicator and thought you could put away your party shoes after The ONE Party at the beginning of this month, you are sadly mistaken.  There are four holiday parties for communicators this week. There’s something right for everyone, so let the networking begin!

MONDAY, December 13

Who: PRSA-NCC (The National Capital Chapter of the Public Relations Society of America)

Where: One Lounge, 1606 20th Street NW, Washington, DC (Dupont Circle Metr0)

Time: 6 p.m. – 8 p.m.

Cost: $35 PRSA and WWPR members; $55 non-members

Details: PRSA always puts out a nice spread for their elegant holiday parties.  Their holiday event is most meaningful for PR professionals who are involved in some way with the Chapter.  Most attendees are seasoned professionals (20+ years of experience), with a few younger people also attending.  The recipients of PRSA-NCC’s Young Professional Award and the Diamond Award will be recognized. Cash contributions to the Salvation Army or to Goodwill Industries will be encouraged. Light fare and refreshments will be served.

TUESDAY, December 14

Who: WWPR (Washington Women in Public Relations)

Where: Hudson Restaurant and Lounge Restaurant and Lounge, 2030 M Street NW, Washington, DC (Metro: Dupont Circle or Farragut West)

Time: 6 p.m. – 8 p.m.

Cost: $25 WWPR members; $35 non-members

Details: WWPR holiday events tend to be low-key and right for networking (not noisy, not a huge crowd).  Expect a 80/20 female/male ratio, with ages skewing to 20s and 30s, but men are welcome to attend, and women of all ages belong to WWPR.  Ticket includes one drink and appetizers.  WWPR is collecting gift cards in $10 denominations to grocery stores, Target or Payless, and gently used and new toys and books for all ages, for their charity, Children’s Law Center.

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Who: AMADC (American Marketing Association )

Where: Cure Bar & Bistro, 1000 H Street Northwest, Washington, DC

Time: 5:30 p.m. – 8 p.m.

Cost: $25 members; $35 non-members

Details: Includes one drink or wine tasting and appetizers.  There will be a silent auction.  AMADC is collecting toys and books at the event to donate to local charities. AMADC events tend to draw a diverse crowd (different occupations and experience levels).

WEDNESDAY, December 15

Who: SMC-DC (Social Media Club of Washington, DC)

Where: Elephant and Castle, 900 19th St., Washington, DC (Metro: Farragut West)

Time: 6 p.m. – 9 p.m.

Cost: Free; buy your own beer

Details: SMC-DC will have a designated area at the bar at this fun happy hour event skewed toward younger professionals, many of whom work in tech. There will be karaoke. Expect a big crowd of Millenials, plenty of noise, and beer.

Partying…With a Purpose (plus videos!)

 

Mary Fletcher Jones with PR buddies at The One Party (photo: Metromix)

David and I have been hitting the holiday parties this week (and probably next week, as well).  This week, we networked and socialized at The One Party and the IPRA Holiday Luncheon.

Still to come: PRSA-NCC’s Holiday Celebration (Public Relations Society of America, National Capital Chapter) on Monday, December 13, the WWPR Holiday Party on Tuesday, December 14 (Washington Women in Public Relations), The Social Media Club of DC Happy Hour (with karaoke!) on Wednesday, December 15, and of course, the Fletcher Prince Holiday Open House on December 22.

Networking at holiday parties is a fun and funny thing.  First of all, the parties are often quite crowded and loud.  You see so many people you want to talk to, but you can often do only quick hits.  You would think that nothing of any business use would happen, or that networking with your colleagues (which some people might call competitors) makes less sense than networking in your own industry.  With the costs involved, you might be tempted to skip it (often around $50 a piece, plus sitters, clothes, and transportation).

But that would be a big mistake.  It would be a big mistake for any business owneror manager, regardless of their industry to pass on these events.

Because, in my experience, in addition to just the fun part of connecting, the parties are really quite a useful investment, so it’s quite important to put in an appearance.  I have obtained a few clients as a result of connections I made at these events.

What’s key to these events? Is it having an elevator speech all ready?  No, not really.  The important thing is to bring a big smile for pictures, because they will published.  Everywhere. Facebook. Industry blogs.

The other thing I would emphasize (which I can always improve on) is being a good listener.  You don’t really have to talk about your business at all IF you have done your homework all year!  And by that, you have dedicated sufficient time to making your brand visible and memorable.  And by that I mean,

  • You have a Facebook Page that you update frequently.
  • You have YouTube video.
  • You have an outstanding website/blog.
  • You commented on other blogs of colleagues.
  • You at least have a presence on Twitter and LinkedIn.
  • You took pictures all year round, and talked about your business.

If you have done those things all year, you can relax at the holiday party and listen to other people talk about their business…or their kids…or the appetizers.  Which of course, makes you a much more desirable companion at a party or luncheon.  Sometimes the way to get business for your business is not to talk much about your business! :) Listening is good.

It may seem superficial, but it may also help to wear something that stands out, so people remember you.  I’m not talking about reindeer antlers! But at a crowded event, you may not get a chance to speak to everyone, and you do want people to remember you were there.  From the One Party, I remember Paul Dunning in his black velvet jacket and Eric Frost in a beautiful suit.  I know both of them well, but they looked outstanding that night.  And at the IPRA party, Sandra Remey wore this beautiful winter white suit.  It was unexpected and gorgeous on her, which made her memorable at the luncheon. Image makes an impression!  Whatever you do, don’t wear a little black dress to these things (especially if you are a guy, that just wouldn’t look right).

What’s the must-have accessory (besides a cool business card) for a holiday event?  A CAMERA. Everybody kills themselves to look good and almost no one brings a camera.  You should take pictures and especially track down any professional photographer at these events and BEG them to take your picture!  I cannot tell you how much my online photos have opened doors for me.  Also if you are feeling shy, or you feel like you have no one to talk to (I get shyness attacks all the times), then you can whip out your camera and start taking pictures of everything.  You are never bored with a camera.

One last tip, have fun :)

Here are some highlights from The One Party we attended this week…

 

Win this at the WWPR Raffle! Plus Makeup Tips for Video

Fletcher Prince Video Survival Kit

As you know, Washington Women in Public Relations is presenting the Washington PR Woman of the Year Award on Wednesday, November 10, a must-attend event for DC-area communicators, and one of the highlights of the year.

We’re donating a prize for the event’s benefit raffle.  A portion of the proceeds from the raffle will be donated to D.C.’s Children’s Law Center.  So, purchase lots of raffle tickets next week and keep your fingers crossed that you win the Fletcher Prince gift set!  It includes

  1. Fletcher Prince Video Survival Kit – a train case filled with makeup essentials appropriate for any complexion, selected for video appearances…
  2. YouTube consultation* to help you make the most of marketing and public relations opportunities associated with branded YouTube Channels…
  3. Video recording session* with Fletcher Prince.  How fun is that?

Here’s a sneak peek at what’s inside the kit…

  • Revlon PhotoReady Translucent Powder – this is also good for men on video
  • L’Oreal Studio Secrets Primer – reduces shine and helps makeup stay on longer
  • Sonia Kashuk Concealer Palette – a variety of colors for all complexions
  • Sonia Kashuk Brow Kit – a variety of tones for all complexions
  • Maybelline Great Lash Mascara – the #1 rated mascara of makeup pros
  • N.Y.C. Kiss Gloss – to bring just a little attention to the mouth
  • Two lipsticks, two blushes, two nail polish colors, and six eyeshadows
  • Makeup remover wipes
  • Frizz Ease Hair Spray
  • Nexxus Volumnizing Mousse
  • Assorted makeup brushes, including large powder brush
  • Foam wedges and cotton swabs – for perfectly even foundation application
  • Eyelash curler and eyebrow tweezers
  • Mirror
  • Comb and Brush
  • Lint Roller
  • Chocolate Kisses – a little magic trick that helps dispel pre-video jitters

Here’s a terrific makeup application video from Sonia Kashuk

HOW TO: MAKEUP FOR THE MODERN WOMAN from Sonia Kashuk on Vimeo.

And here’s my video, talking about what’s in the kit, and how to use it…

*Please contact Mary Fletcher Jones (571) 269-7559 to redeem your non-transferable prizes of complimentary consultation and video recording sessions by the expiration date of December 31, 2010.

On Excellence in Public Relations, and the Washington PR Woman of the Year Award

Every year, Washington Women in Public Relations honors three women and awards one female public relations professional the prestigious Washington PR Woman of the Year Award.  It is always an inspiring event for me, and I’m sure, for all the attendees.

The awards luncheon is taking place Wednesday, November 10 at the fabulous Mandarin Oriental Hotel in Washington, DC, and I am thrilled that both David Hyson and I will be attending (we’re also donating a gift for the benefit raffle, but more about that later this week).  If you want to go — and of course, you do! you can learn all the details and register here.

Thinking about this award got me to pondering this week: what does excellence in public relations mean to you?  I decided to ask some female public relations professionals I know (they also happen to be Fletcher Prince clients).

Heathere Evans-Keenan

Heathere Evans-Keenan, President of Keenan PR, Inc., an award winning public relations and marketing firm based in the Greater Washington D.C. area, was honored by Washington Women in Public Relations and had this to say on the subject of excellence in the practice of public relations –

“Too often practitioners forget to do the upfront research and “listening” required to develop truly excellent campaigns. Best practices in public relations always begins first with listening to the market and finding out what problem you are trying to solve with your public relations program. Once you have either uncovered or validated the true issue(s) at hand, following up with a solid plan that can be implemented and evaluated at key intervals is the recipe for success.”

Susan Rink

Susan Rink

Susan Rink of Rink Strategic Communications (also the incoming 2011 IPRA President) specializes in employee communications.  She offered this wisdom:

“In the world of employee communications, excellence is less about flash and dazzle and is defined by authenticity.  Employee communicators look for ways to help employees form an emotional connection with their company.

So, the best employee communications create a reaction, and drive employees to take action to benefit their company.

Tone and voice are also very important when communicating to employees, and companies that find ways to infuse their employee communications with the voice of their brand and culture are most likely to create an environment of brand ambassadors within their workforce.”

Do you work in public relations?  Or do you work with people who work in public relations?  If you do, I would love to hear what your thoughts are about excellence in the practice of public relations.  Feel free to leave your comments below.

Communicator’s Calendar: November

Look for your friends from Fletcher Prince at these November communications-related events around town — join us!

Thursday, November 4

IPRA Lunch Program – Smart Phone APPS: Do They Add Value to Your PR Tool Belt?

Thursday, November 5

TIVA-DC Panel Discussion: 2D and 3D Animation

Friday, November 5

FotoWeek Opening Reception, Corcoran Gallery of Art

Friday, November 5 and Saturday, November 6

Fletcher Prince Holiday Greeting Video Marathon

Tuesday, November 9

Washington Network Group – The Race to Establish Your Identity Online

Wednesday, November 10

WWPR Washington PR Woman of the Year Awards Luncheon

Social Media Club (SMC-DC) Politics Gets Social Panel Discussion

Monday, November 15 – Friday, November 19

AIGA DC DC Design Week

Wednesday, November 17

Digital Video Users Group Meeting – Pocket Camcorders

And just for fun…

Thursday, November 18

Ladies Night Out at Merrifield Garden Center

Friday, November 19

Movie: Harry Potter and the Deathly Hallows opens in theaters

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