Category Archives: Blogging Tips
- It’s natural to feel nervous the first time, or even the first few times, but you get the hang of it eventually.
- If you’re faking, it’s so obvious.
- The more you do it, the better you get at it.
- It’s so much fun, most people do it for free, although some do get paid.
- Sometimes, you’re just not in the mood to do it, but that’s okay. The urge will come back.
- You can figure out the basics on your own, but if you really want to be good, you can learn advanced skills from a book, or from a good coach.
- You have to try new and different things on occasion. Sometimes you have to change it up a little to maintain interest.
- Even a quickie can be good if you’re enthusiastic.
- You’ll generally get better results if you loosen up, release your inhibitions, and reveal the real you.
- If you do it a lot, soon people will start calling you an expert. They may even ask you for advice.
- You can do it too much, though; it can take over your life.
- Photographs are often a nice addition. You can take them yourself, or use ones taken by someone else. You’ll find lots of free ones online.
- Appearance matters, yes, but performance is what really counts.
- It’s so easy to put it off, but as soon as you actually make time for it, it’s so satisfying, you wonder why you don’t do it more often.
- If you’re not into it, it’s just bad for everybody.
- If you are into it, chances are it will turn out pretty well.
- If you really want attention, try shooting some videos.
- Short-term benefits include feelings of accomplishment and well-being, while long-term benefits can include increased self-confidence, enhanced communications skills, and improved self-image.
- Sometimes, you run out of ideas, but you will eventually come up with an interesting and different angle.
- There are a number of tools you can use, but they’re strictly optional.
- Having a warm, accessible style and a conversational tone draws people in. It’s a mistake to be too formal. Or overly business-like. Or use jargon.
- The best results come from commitment over time.
- Listening to feedback and being responsive counts for a lot.
- Managing several can be a real juggling act, but it never fails to impress the heck out of people.
- Comments are generally welcome, although some prefer not to be rated.
So, we all know blogging is a worthwhile endeavor. But getting readers for your blog can be challenging. How can you get more readers for your blog? WordPress published an excellent article of 12 tips for doing just that. My two favorite traffic-building tips from their list include enabling email subscriptions and commenting on other blogs, two strategies that tend to be under-utilized by bloggers.
You should read the article, but here are five recommendations for getting more traffic for your blog that you may not have considered. In addition to the 12 WordPress tips, these tactics have worked well for me.
1. Blog for fun, as well as for work
If you blog for work, create another blog for fun. Or two, or three, or four! I have several blogs. Someone once asked me why I have so many blogs. Well, I have a variety of interests (blogs work best that focus on a single interest or topic), and like most bloggers, I love to write. But writing for fun also makes me a better blogger: it keeps my corporate blog fresh, by freeing up your creativity in a low-pressure way. Think of it as blogging “cross-training.” I have also found my “side-blogging” inspires me to write new content for my corporate blog. It’s also a useful experimental sandbox: with your “just-for-fun” blogs, you can look at your stats and see what kinds of topics get the most reads.
2. Write news-related or seasonal content whenever possible
I see a tremendous leap in reads for a blog article I have posted that refers to a recent news event or seasonal event in a relevant way. If you can connect your business content to what people are already talking and thinking about, you have a much better chance of getting read. For my Fletcher Prince blog, for example, I got increased hits for a blog post about public relations that referred to the hurricanes this fall. I wrote about Facebook Timelines the day it was announced and obtained more readers in a single day than I had ever achieved. Holiday blog posts also get more traffic, in my experience.
3. Take advantage of YouTube
YouTube is a great asset for bloggers. As I have mentioned before, I have a client who has a YouTube Channel without any video she has produced on it. However, she gets plenty of traffic on her Channel and the Channel links to her blog. It’s easy to track traffic to your blog, and I find that my YouTube Channel brings readers to my blog, as well. So be sure to link to your blog from your YouTube videos (put the link in the video description) and from your YouTube Channel profile.
4. Feature your blog on LinkedIn
Do you write for a business audience? Then, you want to feature your blog on LinkedIn. LinkedIn allows you to link to your blog from your personal profile and your business profile. You can also use the WordPress application to feature the latest (truncated) entries on your blog on your profile.
Some people promote their individual blog articles in the Discussions feature in LinkedIn Groups. I think that is overly self-promotional, however, and undermines the purpose of Discussions, so I don’t indulge in that practice. There are so many better ways to promote your blog than that.
5. Examine your stats carefully for content clues
I look at the stats of all my blogs for clues about what people want to read. You can easily tell which blog posts achieved the most hits. But you can also examine which search engine results brought people to your blog, and how many reads are associated with them. For example, this morning I learned that my “social media in the workplace” articles I wrote in September are still getting plenty of views. Having this information will help you plan the kind of content that will increase your readership.
6. Bonus tip: if you can, write often, to get more readers
I see a definite correlation with how frequently I write and the number of views I get for my blog (beyond the obvious increase in reads for more posts). And even when I take a blogging break, that effect seems to last for a while. WordPress recommends that you blog on a schedule, and that you take the time you need to write quality posts, and I would agree with that. But if you have something to say, put it out there.
It can be easy to stop blogging when you only have one blog. Few of us can feel inspired to write about our company every single day. But because I have several blogs, I write for at least one every day. Sometimes, I just prefer to write about a Halloween custom that day. That’s okay — it keeps me sharp, and it keeps me blogging.
- By the numbers: top posts from the Fletcher Prince blog (fletcher-prince.com)
- More power to the company blog (theglobeandmail.com)
- The five minute WordPress business blogging challenge (marketing.yell.com)
- Why you should be commenting on blog posts (part 1) (fletcher-prince.com)
- Be social: How to keep your business blog regularly updated (marketing.yell.com)
- Eight Important Lessons Learned From One Year of Blogging (azcrumpty.wordpress.com)
- 10 Ways to Never Run Out of Blog Ideas Again (hubspot.com)
- Blogging: Do You Give Your Readers What They Can Use? (pittsburghflashfictiongazette.com)
- 12 Reasons Your Business Blog Is Failing (hubspot.com)
- 10 Business Blog Posts You Should Write NOW (hubspot.com)
- How much does it cost to advertise? 1,393 views
- The trends that will power public relations in 2010 1,003
- Creating your podcast logo 575
- Marketing Idea: Create a Holiday Greeting Video 535
- The Latest Twitter Statistics (and what they mean to you) 510
- How to Monitor Comments on Your Facebook Page 470
- Makeup Tips for Online Video 387
- 10 Reasons to Create a Facebook Page for Your Company 383
- Marketing with A YouTube Channel 365
- The recession, the craft trend and its impact on marketing 357
Have you ever checked out your own blog stats? I was fascinated that the top posts represented a true cross-section of marketing topics.
If you blog about public relations or marketing, what do you find your readers like to read about most?
For the past three days, I’ve been blogging about why commenting on blogs is so important.
We’ve addressed the why, now let’s talk about the how. Posting a comment is one thing; composing comments that matter — and enhance your reputation as a subject matter expert — now, we’re getting somewhere!
Any comment you post to a blog article is going to create a backlink for you. But you’re ready to take it to the next level, are you not? Why waste a visibility opportunity? For you newbie commenters, I know you have it in you to say something a little more original than “excellent post.” If you want to impress the blog author and readers, you’re going to have to try a little harder than that! Select one point that stood out for you, or your big takeaway. Add an omitted detail or fact, or state an opposing point of view (but keep your comments courteous). It doesn’t have to be long, in fact, shorter is better.
Short. Relevant. Positive. Useful. Expert. And entertaining, if you have it in you.
Now, if you are really inspired, you can always take your reaction to an article or point of view and compose a blog post out of it, which I’ve done, many times (in this case, be sure to provide a link to the original post). In fact, if I have writer’s block, all I have to do is read a few blog posts and write a few comments and — voila! — no more block. Lots more ideas, loads more inspiration.
What are you waiting for?
My advice today is to take the time, if you have not already done so, to create a fully-fledged WordPress account, username and profile, and Gravatar, including multiple images, description, and links.
Then start commenting!
- What NOT to Do in Blog Commenting (famousbloggers.net)
- A Guaranteed Way To Get More Comments On Your Blog (laughingsquid.com)
- Commenting? 8 Tricks To Use When You Don’t Know What to Comment (socialmediatoday.com)
David and I feel fortunate to have 95 Fletcher Prince friends on Facebook. And did you know, there are many excellent bloggers among them? Check out these blogs written by our Facebook buddies…
Susan Rink — Take Note: Employee Communications Strategies http://rinkcomms.net/blog
Ann Bevans — Ideabook http://blog.annbevans.com/
Ami Neiberger-Miller — The PR Toolkit for Nonprofits http://amazingprmaven.blogspot.com/
Colby Cox — Kimball’s Perspective: The Thoughts of Colby Cox http://kimballsperspectivethoughtsofcolbycox.com/
Ray Ortega — Ray Ortega: Web Producer http://rayortega.com/
Richard Harrington – Richard Harrington http://www.richardharringtonblog.com/
Soraya Duke — Cosmopolitan Photography http://cosmopolitanphotography.wordpress.com
Coral Gundlach — Selling Homes in Arlington http://activerain.com/blogs/coralgundlach
Erica Tait — Tait Photography http://www.taitphoto.com/blog/
Eric Fadden — Eric Fadden Dot Com http://ericfadden.com/
Karen Hoffman Haines — Let’s Talk Real Estate http://www.fallproperties.typepad.com/
Shonali Burke – Waxing Unlyrical: Musings on Public Relations http://www.waxingunlyrical.com/