Category Archives: Facebook Tips
This reminds me of a time I was watching my dad finish a painting. He was getting ready to put in his signature. I asked him if he always put it in the same place. He said, no, you have to find a “home” for the signature in the painting. So the size, location, and color of the signature would vary from painting to painting.
I was thinking about this in relation to the Timelines Cover images. The profile image really needs to have a “home” within the Cover image.
In this example for Rink Strategic Communications, the colors of the image work with the logo. For example, the black in Susan’s camisole anchors with the black in her logo — it also calls attention to her as the important person in the photograph (besides the fact that she is in the center
Could a tagline have also been included here in the Cover? Maybe, but I think the text would have been too busy and would have competed with the R. What you want for many Facebook Cover images is a compelling photograph or design that complements the profile image. With Facebook Timeline Covers, you have to know when to walk away.
When planning the Timeline image for other clients, I also look at the Cover in terms of balance and composition. For example, there is a good space in the upper right corner. You don’t want to crowd the left side too much, since the profile picture is there.
That is the approach we took with this design for the Keenan PR Facebook Page. This is basically a banner ad she already (created by another designer) that she liked that we reworked for her as a Timeline Cover.
We flipped the image so the Silver Anvil award is on the right, and we moved the text and changed the font. So, the result is a more balanced composition that works with her logo, which is her profile image. See how the logo points at the message and the award? Cool, huh? That was almost accidental
This is also a good example (we didn’t design) from Constant Contact UK that gives the profile image a “home” in the Timeline Cover and makes good use of that upper right corner/sweet spot… You can tell this image was designed expressly for Facebook.
There is also a really nice flow, composition, and a great match between the Cover image and the profile image in this example from Manchester United (we did not design this one, either).
Look, by contrast, at this one from the New York Times. I suppose with that red staircase that it’s an interesting photograph. But does it make a good Timeline image? In my opinion, no. Nothing about the image communicates anything about the attributes (or a single attribute) of the New York Times (other than they have a lot of employees and a really cool staircase). It’s not memorable. It doesn’t play nicely with the profile image. I think they should give this one another shot….
Facebook is a fun and friendly environment, and it has a certain cool factor. Being overly corporate on Facebook would be a mistake just as it would be a mistake to use business jargon at a backyard barbecue. Brands have a real opportunity with these Facebook Page Timeline Covers. It’s worthwhile to design them well — to delight the viewer, as well as convey a message.
- Time to Update Your Facebook Page with a New Cover (fletcher-prince.com)
If you administer a Facebook Page for your company or nonprofit, you know what a bear EdgeRank can be. Here’s a few tips for getting the most out of your Facebook Page from Fletcher Prince’s Mary Fletcher Jones and check out our portfolio of Facebook Pages http://www.FletcherPrince.com
Recorded at RHED Pixel October 2011. Thanks to Richard Harrington and the RHED Pixel video production team for producing the video.
Visit Fletcher Prince on Facebook http://www.Facebook.com/FletcherPrince
If you’re a Facebook Page owner, you may be frustrated by the mystery of knowing if your fans (friends, followers, whatever) are ever seeing your Page updates in their newsfeed.
It’s kind of a like being a parent to a 12-year-old boy. You’re just never sure if they’re really listening.
Anyway, parenting angst aside, EdgeRank Checker is a way to measure how your Page is doing (in addition to the metrics provided by Facebook). I got an excellent score of 29 for Fletcher Prince so I’m happy.
Is it a reliable way to measure your Page’s effectiveness? I don’t know. But it’s free to check, so you might as well give it a spin. Caveat: it only really works well if you have 100 fans or more for your Facebook Page.
How EdgeRank Works
So, you know, EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed, than Pages with low EdgeRank Scores. How you get your EdgeRank to rise is to get lots of “likes” and comments on your updates from your fans. If they don’t interact with your posts, your EdgeRank will sink, and then you won’t show up in their newsfeeds, and eventually, maybe no one’s.
Affinity, Weight and Time Decay
The EdgeRank score for your Facebook Page is made up of 3 variables: Affinity, Weight, and Time Decay.
- Affinity has to do with the relationships the fan has with the Page creator — how many times did the fan comment or like?
- Weight is determined by the type of update on the Page, such as a photo/video/link/etc. Apparently, links have less weight. That’s probably because Facebook is not eager to have users migrate off Facebook to read articles somewhere else. Photos and video you upload have higher weight. Ostensibly. The algorithm’s secret, so who really knows?
- Time decay just has to do with how old the post is. The importance of this variable means that you really have to know when your fans are on Facebook and post then, not at other times. Which means you may have to make your Page updates at night, or on Sunday mornings, or on rainy Saturdays, depending on what your fans do.
New Changes in Facebook Settings
It used to be that you could encourage your fans to click a setting in their newsfeed that would display ALL the content from Pages they liked in their newsfeed. That was a neat trick for Page owners but most fans didn’t do it. The setting wasn’t in the most obvious place. Now, Facebook has (irritatingly) removed that option.
So, we’re back to the drawing board: trying to get engagement on our Pages. Doing anything it takes to get likes or comments in the newsfeed of the Page (forget those other tabs). Or paying for traffic (advertising, sponsored stories).
Or just concentrating on other marketing tactics.
- Facebook, the new Timelines, and what this means for Page Owners (fletcher-prince.com)