Category Archives: YouTube Video Tips

Nonprofits, apply now for YouTube Next Cause

Posted on February 19, 2012 by

YouTube has just announced its new program, YouTube Next Cause for nonprofits.  The program provides nonprofits with the tools they need to turn video views into donations, volunteerism and awareness. Organizations that are part of the YouTube Nonprofit Program (full … Continue reading →

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How much do you know about YouTube and online video?

Posted on February 13, 2012 by

Here are some lesser-known recent statistics and research findings… Online video viewing increased 43% in the United States last year. YouTube views increased 25% last year. YouTube videos receive 4 billion views/day. More than 500 tweets/minute contain a YouTube link. … Continue reading →

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Question of the week: How can I make my YouTube video go viral?

Posted on January 26, 2012 by

Viral videos — videos that are shared and exceed 100,000 views on YouTube — have certain characteristics in common. Videos become “viral” when they are shared among people (just like the common cold).  Viewers eagerly share it via email and social … Continue reading →

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YouTube, We Need to Talk

Posted on January 23, 2012 by

There comes a point in every relationship where people just need to hash things out. Today, I am asking you, YouTube, please don’t impose the March 1 “upgrade!” on all subscribers!  We don’t want it! For those who want it, … Continue reading →

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Sometimes, all you have to do is tell the story: YouTube basics

Posted on January 10, 2012 by

I’d like to share a couple of examples of good B2C YouTube videos with you today, because I think they illustrate what makes for especially good YouTube content.   Not every YouTube video has to be viral, edgy or funny.  … Continue reading →

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Marketing Idea: Create a Holiday Greeting Video (with video examples)

Posted on December 17, 2011 by

Holiday Greeting Video Ideas: December Holidays Wish your viewers a Happy Holiday, Seasons Greetings, or wish them the plethora of holidays that take place in December. Show off the seasonal beauty of your workplace or campus. Record a silly skit, … Continue reading →

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Tips for recording a great holiday greeting video on YouTube

Posted on December 16, 2011 by

Everyone markets their company around the holidays, even if all they do is send a greeting card to employees or clients. The trick is — standing out from all that holiday buzz and clutter. As you know, at Fletcher Prince … Continue reading →

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Agencies need to post more YouTube videos

Posted on December 9, 2011 by

Number of Videos: concentrate your efforts on optimization More than half (65%) of leading public relations and advertising agencies on YouTube have fewer than 25 videos on their Channel. One global firm is the exception and has the most videos … Continue reading →

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Holiday video greetings for your company or nonprofit organization

Posted on November 30, 2011 by

For the second year, we are offering holiday greeting videos for a discounted fee. Why?  Because we like doing them, that’s why! Holiday greeting videos recorded here at Fletcher Prince: $175 Holiday greeting videos recorded at your location, $300, plus … Continue reading →

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New changes to YouTube Channel features and layout

Posted on November 18, 2011 by

YouTube dramatically changed the appearance of YouTube Channels today, available as a preview option, removing several customization features in the new version.  To me, it doesn’t appear to be a good thing.  The main benefit I see is the design … Continue reading →

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