RSS Feed
Blog Topics
- 2012 Marketing Strategy (14)
- Advertising Tips (13)
- Client/Agency Relationship (49)
- Direct Mail Tips (4)
- Email Marketing Tips (21)
- Events and Workshops (24)
- Fletcher Prince News (96)
- Annual Reports (6)
- Case Studies/Portfolio (3)
- Testimonials (7)
- Graphic Design Tips (22)
- Marketing Tips (84)
- Consumer Trends (9)
- Marketing Budget Tips (6)
- Nonprofit Marketing Tips (9)
- small business marketing tips (32)
- Statistics (6)
- Professional Involvement (31)
- Conversations in Public Relations (5)
- DC Ad Club (13)
- IPRA (4)
- PRSA-NCC (8)
- WWPR (11)
- Public Relations Tips (55)
- Social Media Tips (273)
- Blogging Tips (39)
- Facebook Tips (44)
- LinkedIn (5)
- Photography and Flickr (8)
- Podcasting Tips (16)
- Social Media in the Workplace (10)
- Twitter Tips (51)
- YouTube Video Tips (86)
- Video (47)
- Web Site Design and SEO Tips (23)
Tag Archives: Advertising
Advertising Tips from Fletcher Prince
This year, as you make your marketing plans, I hope you are allocating money for advertising. While advertising may be the most expensive component in the marketing mix, it is often highly effective. There are two upcoming opportunities to expand … Continue reading
Your Marketing Strategy for 2012: How Much? How Often?
Every marketing scenario is different but it can be helpful to have some “frequency” rules of thumb that you can consider and adjust for your needs. Blog Posts: Once per week, or more frequently. No less than 12 per year … Continue reading
Your Marketing Strategy for 2012 — Avoid 10 Common Pitfalls in the New Year
When prospective clients ask me how to achieve visibility for their new or existing business, I generally make similar recommendations. My advice would also apply to managers with nonprofit organizations, associations, and government agencies, as well. Although my advice is … Continue reading
Posted in 2012 Marketing Strategy, Client/Agency Relationship, Marketing Tips, Nonprofit Marketing Tips, small business marketing tips
Tagged Advertising, Advertising and Marketing, Business, marketing, Marketing and Advertising, Marketing plan, public relations, Small business, social media
Leave a comment
PR and Advertising Agencies on YouTube, By the Numbers
According to my analysis of 100 leading public relations and advertising firms, many professional communicators do not know how to maximize the potential marketing opportunities presented by YouTube. Basis of Findings I compiled a group of 100 top-billing public relations … Continue reading
On YouTube, you can’t afford to go logo-less, agencies!
You know advertising agencies are in the business of branding, right? And logo design would be a major part of that. So the largest advertising agency in DC has a YouTube Channel. Yes, it does. It does not have a … Continue reading
Posted in YouTube Video Tips
Tagged Advertising, logo design, Marketing and Advertising, public relations, social media, YouTube
4 Comments
What Does Your YouTube Video Really Communicate About Your PR or Advertising Agency?
In this post, I’m going to critique a video that was produced by a large public relations agency and put on YouTube recently. I’m going to make some points about what it takes to produce video of acceptable quality. And although I have a lot to say on this subject, I want readers to understand: I think agencies should produce video. I don’t want to discourage anyone from trying. I do want to encourage large agencies with ample resources to give it their best effort , however, and to call Fletcher Prince, or another video producer, to help them, if they need it. Anything less does a disservice to our profession! Continue reading
The new frugality and its impact on marketing
Marketing messages that work in a recession The recession does affect the advertising and public relations industries especially hard. It’s hard to make money convincing other people to spend money when people, well, just aren’t spending money!
