It’s truly gratifying when another blogger thinks your blog is worth reading! But when someone like Jay thinks your blog is decent, it’s humbling, because I aspire to be the kind of writer he is.
So, thank you, Jay!
To accept this award, I’m obliged to follow certain rules (see bel0w). I’m not one for awards, much, but I do like this way of showcasing blogs and discovering new ones.
Now, I’m supposed to tell seven facts about myself. What? Just seven? Why, I have more than seven blogs!
Oops, that was one. Now I only have six left. Rats. Okay.
- I wiggle my toes when I am happy.
- I don’t have pierced ears.
- I do not own a television, but I do watch Hulu and PBS online (I like Downton Abbey, Grimm, Nashville, and Scandal).
- I love to dance – I’ve taken ballet, jazz ballet, belly dancing, ballroom dancing, and Latin.
- I read my horoscope every day (I am a Pisces).
- My current challenges includes finding somewhere to live, finding the right school for my son, and deciding the course of my life. I don’t have good answers right now.
I would nominate Jay’s blog, but he has already been nominated. Also, I follow a lot of group blogs (like WWPR and PRSA), government blogs (like Fairfax County Emergency Services), news blogs (like CNN Security), and company blogs (like RP3). They are excellent, but I wanted to identify the blogs that had that kind of personal, individual identity and voice. I think that is the idea. So, here are ten other blogs I nominate:
- Ami Neiberger-Miller The PR Toolkit for Nonprofits
- Amanda Miller Littlejohn Mopwater + Media Notes
- Kate Perrin and Melanie Jordan PRofessional Solutions, LLC
- Ray Ortega The Podcaster’s Studio
- Ayanna Nahmias The Nahmias Cipher Report
- Deborah Brody Caffeinated Ideas and Views on Marketing Communications
- Leah Ibraheem Marketing and More
- Omawarisan Blurt
- Ann Bevans Ideabook
- Elizabeth Thalhimer Smartt Finding Thalhimer’s
To accept an award, the rules are:
Link back to the person who nominated you.
Post the award image to your page.
Tell seven facts about yourself.
Nominate 10 other blogs.
Let them know they are nominated.
100 views per day is a respectable figure for daily views. Plenty of bloggers get more than that, such as bloggers who cover certain popular subjects.
The most views I have ever achieved in a single day for one blog was 2,463. Typically, I average about 100/day for Fletcher Prince. And it took me years to achieve this modest level!
The interesting thing is that the blog post of the day is not always the one driving views. In fact, out of 620 posts on the Fletcher Prince blog, about 10-15 of archived posts snag the most daily views.
I’ve got eight blogs besides this one. And yes, people visit my Halloween blog and my Christmas blog every day. Even in summer. I learn something from all of my blogs. It’s worthwhile to blog about your various interests or hobbies. It’s good writing practice and it can spur ideas for your business-oriented blog.
Even if you are not getting a lot of views, a blog conveys a lot of value for you and your business or nonprofit. But scanty daily views are not good. If you’re getting 15 or fewer views/day, you do need to try harder:
- Read ProBlogger for tips.
- Blog more frequently.
- Pick up on the news of the day and work it into your post.
- Write shorter posts.
- Add more tags and categorize your posts.
- Make it easy for people to follow and subscribe to your blog.
- Post links on Twitter, Facebook, LinkedIn, and Pinterest.
If your content is good, you should see those numbers climb over time. Keep an eye on your stats, and set goals for your blog.
- Should your business start a blog? (fletcher-prince.com)
- 10 Words Every Successful Blogger Needs to Know (problogger.net)
- 8 Places You Should Promote Your Blog to Get More Readers (blogs.constantcontact.com)
- LinkedIn Launches Blogging Platform With Help From Obama, Romney (fastcompany.com)
- 25 Ways To Create A Killer Blog That Will Drive New Business Leads (simplyzesty.com)
- When is the Best Time to Publish Blog Posts? [Infographic] (hubspot.com)
- 10 Amazing Blogs About Blogging to Start Reading NOW (hubspot.com)
- Ask an Expert: Does the Length of Your Blog Post Really Matter? (blogs.constantcontact.com)
So, we all know blogging is a worthwhile endeavor. But getting readers for your blog can be challenging. How can you get more readers for your blog? WordPress published an excellent article of 12 tips for doing just that. My two favorite traffic-building tips from their list include enabling email subscriptions and commenting on other blogs, two strategies that tend to be under-utilized by bloggers.
You should read the article, but here are five recommendations for getting more traffic for your blog that you may not have considered. In addition to the 12 WordPress tips, these tactics have worked well for me.
1. Blog for fun, as well as for work
If you blog for work, create another blog for fun. Or two, or three, or four! I have several blogs. Someone once asked me why I have so many blogs. Well, I have a variety of interests (blogs work best that focus on a single interest or topic), and like most bloggers, I love to write. But writing for fun also makes me a better blogger: it keeps my corporate blog fresh, by freeing up your creativity in a low-pressure way. Think of it as blogging “cross-training.” I have also found my “side-blogging” inspires me to write new content for my corporate blog. It’s also a useful experimental sandbox: with your “just-for-fun” blogs, you can look at your stats and see what kinds of topics get the most reads.
2. Write news-related or seasonal content whenever possible
I see a tremendous leap in reads for a blog article I have posted that refers to a recent news event or seasonal event in a relevant way. If you can connect your business content to what people are already talking and thinking about, you have a much better chance of getting read. For my Fletcher Prince blog, for example, I got increased hits for a blog post about public relations that referred to the hurricanes this fall. I wrote about Facebook Timelines the day it was announced and obtained more readers in a single day than I had ever achieved. Holiday blog posts also get more traffic, in my experience.
3. Take advantage of YouTube
YouTube is a great asset for bloggers. As I have mentioned before, I have a client who has a YouTube Channel without any video she has produced on it. However, she gets plenty of traffic on her Channel and the Channel links to her blog. It’s easy to track traffic to your blog, and I find that my YouTube Channel brings readers to my blog, as well. So be sure to link to your blog from your YouTube videos (put the link in the video description) and from your YouTube Channel profile.
4. Feature your blog on LinkedIn
Do you write for a business audience? Then, you want to feature your blog on LinkedIn. LinkedIn allows you to link to your blog from your personal profile and your business profile. You can also use the WordPress application to feature the latest (truncated) entries on your blog on your profile.
Some people promote their individual blog articles in the Discussions feature in LinkedIn Groups. I think that is overly self-promotional, however, and undermines the purpose of Discussions, so I don’t indulge in that practice. There are so many better ways to promote your blog than that.
5. Examine your stats carefully for content clues
I look at the stats of all my blogs for clues about what people want to read. You can easily tell which blog posts achieved the most hits. But you can also examine which search engine results brought people to your blog, and how many reads are associated with them. For example, this morning I learned that my “social media in the workplace” articles I wrote in September are still getting plenty of views. Having this information will help you plan the kind of content that will increase your readership.
6. Bonus tip: if you can, write often, to get more readers
I see a definite correlation with how frequently I write and the number of views I get for my blog (beyond the obvious increase in reads for more posts). And even when I take a blogging break, that effect seems to last for a while. WordPress recommends that you blog on a schedule, and that you take the time you need to write quality posts, and I would agree with that. But if you have something to say, put it out there.
It can be easy to stop blogging when you only have one blog. Few of us can feel inspired to write about our company every single day. But because I have several blogs, I write for at least one every day. Sometimes, I just prefer to write about a Halloween custom that day. That’s okay — it keeps me sharp, and it keeps me blogging.
- By the numbers: top posts from the Fletcher Prince blog (fletcher-prince.com)
- More power to the company blog (theglobeandmail.com)
- The five minute WordPress business blogging challenge (marketing.yell.com)
- Why you should be commenting on blog posts (part 1) (fletcher-prince.com)
- Be social: How to keep your business blog regularly updated (marketing.yell.com)
- Eight Important Lessons Learned From One Year of Blogging (azcrumpty.wordpress.com)
- 10 Ways to Never Run Out of Blog Ideas Again (hubspot.com)
- Blogging: Do You Give Your Readers What They Can Use? (pittsburghflashfictiongazette.com)
- 12 Reasons Your Business Blog Is Failing (hubspot.com)
- 10 Business Blog Posts You Should Write NOW (hubspot.com)