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Tag Archives: Direct Marketing Association
Advertising Tips from Fletcher Prince
This year, as you make your marketing plans, I hope you are allocating money for advertising. While advertising may be the most expensive component in the marketing mix, it is often highly effective. There are two upcoming opportunities to expand … Continue reading
Effective Communications: for initial contact, don’t use email
It happened again, today. Someone got lazy and tried to use email to do a letter’s job. This person had important information to relay to a small group of parents — me, included — under 100 people. It involved registration, … Continue reading
