Posted by Mary Fletcher Jones
Yesterday, I attended a session organized by IPRA that featured four speakers on social media topics. Lynn Anne Miller, CEO, 4GreenPs, provided some quick tips about blogging. Lynn produces the The 4GreenPs Blog, and was named one of the 50 most influential mom bloggers by Nielsen Media Research for her work with OrganicMania and the Green Moms Carnival.
Planning Content For Your Blog
When considering the content, direction, and editorial calendar for your blog, Lynn advises to try and get in front of the trends relevant to your industry, or promotional effort.
For example, if you are going to be blogging about a major event that’s significant for your industry, start posting blog articles months ahead. That way, your blog will show up in search for keywords associated with the event, and you’ll have a jump on competing content, allowing you to position yourself (or your company) as an authority for that topic.
When selecting a focus for your blog, think about a topic area you would like to dominate online. What do you want to be known for?
Then, collect the key words associated with that topic area, and make sure you include those in the blog text, titles, tags, categories, captions, etc.
Measuring Blog Results
Lynn explained how you could track how well your blog is doing, reach-wise, by using Google Page Rank. She also advised doing a blog search on Google Blogs and Alltop for your keywords and topics to find other blogs in your category.