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Tag Archives: Marketing and Advertising
Advertising Tips from Fletcher Prince
This year, as you make your marketing plans, I hope you are allocating money for advertising. While advertising may be the most expensive component in the marketing mix, it is often highly effective. There are two upcoming opportunities to expand … Continue reading
Defining your marketing objectives
If you run a business, or help manage a nonprofit organization, you may be considering a number of tactics this year, such as starting a Facebook Page, recording YouTube videos, creating a new brochure, or revamping your website. And these … Continue reading
Posted in 2012 Marketing Strategy, Marketing Tips
Tagged marketing, Marketing and Advertising
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Marketing Tips from Nicole Wanzer, Washington Business Journal
I have enjoyed getting to know Nicole Wanzer, who is an advertising representative for the Washington Business Journal. If you’re interested in discussing your advertising options, I recommend you contact her. You can meet Nicole in person at the Book … Continue reading
Your Marketing Strategy for 2012: A Calendar Full of Opportunities
2011 is winding down and it’s time to plan for 2012. You can start by identifying important 2012 event dates for your marketing efforts. Sometimes all you need to create an actionable plan are the right tools. I like to … Continue reading
Your Marketing Strategy for 2012 — Avoid 10 Common Pitfalls in the New Year
When prospective clients ask me how to achieve visibility for their new or existing business, I generally make similar recommendations. My advice would also apply to managers with nonprofit organizations, associations, and government agencies, as well. Although my advice is … Continue reading
Posted in 2012 Marketing Strategy, Client/Agency Relationship, Marketing Tips, Nonprofit Marketing Tips, small business marketing tips
Tagged Advertising, Advertising and Marketing, Business, marketing, Marketing and Advertising, Marketing plan, public relations, Small business, social media
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Agencies need to post more YouTube videos
Number of Videos: concentrate your efforts on optimization More than half (65%) of leading public relations and advertising agencies on YouTube have fewer than 25 videos on their Channel. One global firm is the exception and has the most videos … Continue reading
How does the quality of your video reflect on your brand?
Imagine this scenario. You are an executive at one of the most successful public relations or advertising agencies in the country. You have an employee that you thought would show great promise. At first. But now that employee shows up … Continue reading
Posted in YouTube Video Tips
Tagged Advertising agency, Marketing and Advertising, public relations, YouTube
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PR and Advertising Agencies on YouTube, By the Numbers
According to my analysis of 100 leading public relations and advertising firms, many professional communicators do not know how to maximize the potential marketing opportunities presented by YouTube. Basis of Findings I compiled a group of 100 top-billing public relations … Continue reading
Three out of ten leading agencies are not on YouTube
While many public relations and advertising agencies claim digital expertise, YouTube is not an expertise area for many leading agencies in the DC area. To examine the participation of agencies on YouTube, I compiled a group of 100 top-billing public … Continue reading
Posted in YouTube Video Tips
Tagged Advertising agency, Marketing and Advertising, public relations, YouTube
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Agencies fail to optimize their YouTube videos for search
There are about 18 ways to organize a YouTube Channel and its associated videos for branding and search engine optimization. To achieve organic search results, deliberate optimization is the only way your videos will receive any meaningful number of views. … Continue reading
