Tag Archives: marketing

How much do you know about YouTube and online video?

Posted on February 13, 2012 by

Here are some lesser-known recent statistics and research findings… Online video viewing increased 43% in the United States last year. YouTube views increased 25% last year. YouTube videos receive 4 billion views/day. More than 500 tweets/minute contain a YouTube link. … Continue reading →

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Defining your marketing objectives

Posted on January 24, 2012 by

If you run a business, or help manage a nonprofit organization,  you may be considering a number of tactics this year, such as starting a Facebook Page, recording YouTube videos, creating a new brochure, or revamping your website.  And these … Continue reading →

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January Events and Marketing Opportunities

Posted on January 1, 2012 by

In 2012, the Fletcher Prince Blog will publish monthly events and marketing ideas. January 1: Happy New Year!  Resolve to make your 2012 an outstanding and well-planned year of marketing efforts. Contact Fletcher Prince to help you develop a marketing … Continue reading →

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Looking Back at 2011 – The Fletcher Prince Annual Report

Posted on December 30, 2011 by

Fletcher Prince celebrates its fourth full year of success in business in a challenging economy.  2011 was a year of delivering marketing and public relations services to clients and contractors, punctuated with community involvement and recognition. Here’s what we accomplished … Continue reading →

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Your Marketing Strategy for 2012: A Calendar Full of Opportunities

Posted on December 23, 2011 by

2011 is winding down and it’s time to plan for 2012.  You can start by identifying important 2012 event dates for your marketing efforts. Sometimes all you need to create an actionable plan are the right tools.  I like to … Continue reading →

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Your Marketing Strategy for 2012: Invest in the Basics; Refine What You Have

Posted on December 22, 2011 by

You ever open your closet and think: oh, god, I hate ALL my clothes! Yeah, me too. Who among us couldn’t benefit from updating our look?  Or even a makeover?  You’d still be the same person inside, but the packaging.  … Continue reading →

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Your Marketing Strategy for 2012: How Much? How Often?

Posted on December 21, 2011 by

Every marketing scenario is different but it can be helpful to have some “frequency” rules of thumb that you can consider and adjust for your needs. Blog Posts: Once per week, or more frequently.  No less than 12 per year … Continue reading →

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Your Marketing Strategy for 2012 — Avoid 10 Common Pitfalls in the New Year

Posted on December 20, 2011 by

When prospective clients ask me how to achieve visibility for their new or existing business, I generally make similar recommendations.  My advice would also apply to managers with nonprofit organizations, associations, and government agencies, as well. Although my advice is … Continue reading →

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Merry Marketing: 10 Irresistible, Fabulous, and Unique Licensed Items to Put Under the Christmas Tree

Posted on December 1, 2011 by

You know, it’s a triumph of marketing when people are so enchanted with your company or product that you can make them pay for the privilege of advertising your brand for you.  What a coup! Licensed Products Are Big Business … Continue reading →

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By the numbers: top posts from the Fletcher Prince blog

Posted on August 1, 2011 by

Of the 410+ blog posts I’ve written for the Fletcher Prince Blog , these are the posts with the most views – How much does it cost to advertise? 1,393 views The trends that will power public relations in 2010 … Continue reading →

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