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Nicole Wanzer, Washington Business Journal

I have enjoyed getting to know Nicole Wanzer, who is an advertising representative for the Washington Business Journal.  If you’re interested in discussing your advertising options, I recommend you contact her.  You can meet Nicole in person at the Book of Lists Celebration this Thursday night at the National Building Museum in Washington, DC.

Recently, I asked Nicole about the marketing advice she shares with her diverse group of clients.

Here are some of Nicole’s excellent tips

• Think about who your ideal audience is.  Who are you trying to send a message too? Then strategically place the ad to target your audience.
• Think about your objectives and carefully determine how you will measure your ROI before you launch a campaign.
• Don’t put all your eggs in one basket.  It’s important to have a good marketing mix.
• Don’t be complacent. Technology and social media are forever changing and forcing us all to rethink our marketing and advertising strategies.  Be open to change and stay current.

Related articles

• 4 Media Relations Tips from Jennifer Nycz-Conner (video) (fletcher-prince.com)