Blog Archives
Have you created an editorial calendar? Here are some tips (video)
Posted by Mary Fletcher Jones
A social media editorial calendar can help you organize your content marketing efforts.
In this Social Media Week DC presentation, Mary Fletcher Jones of Fletcher Prince http://www.FletcherPrince.com will talk about the advantages of creating a social media editorial calendar for your business, agency, or nonprofit organization.
Mary will suggest practical tips for selecting a format and creating an editorial calendar that is right for your goals and work style. She also provides advice on scheduling and frequency for various social media channels.
Download the slides and notes for this presentation here: http://www.slideshare.net/Fletcherprince
This session was recorded live at Thomas Jefferson Library in Falls Church, Virginia on February 14, 2012 for Social Media Week DC.
Please excuse the production quality; it is not up to our usual standard since this is a video taken from a Livestream broadcast on a webcam — but we promised to make this content available to our Social Media Week DC event attendees.
Related articles
- The importance of social media editorial calendar (wm4sme.wordpress.com)
- Stay On Track With Your Editorial Calendar (contently.com)
- Tips For Creating An Editorial Calendar (thewakemanagency.com)
- Set up an editorial calendar for your website content (marketing.yell.com)
- The importance of an editorial focus and calendar for your blog (e1evation.com)
Posted in Social Media Tips, Video
Tags: content marketing, Editorial calendar, social media, Social Media Week
How to get more views for your YouTube videos
Posted by Mary Fletcher Jones
There’s no more compelling way to tell the story of your brand than with YouTube video but using YouTube effectively for your company or organization does take serious effort.
In this Social Media Week DC presentation, Mary Fletcher Jones of Fletcher Prince http://www.FletcherPrince.com will talk about the marketing advantages of YouTube for your business, agency, or nonprofit organization.
Mary will suggest practical tips for producing high quality video that obtains lots of views, focusing on the core aspects of content, production quality, and search engine optimization.
Download the slides and notes for this presentation here: http://www.slideshare.net/Fletcherprince
This session was recorded live at Thomas Jefferson Library in Falls Church, Virginia on February 14, 2012 for Social Media Week DC.
Please excuse the production quality; it is not up to our usual standard since this is a video taken from a Livestream broadcast on a webcam — but we promised to make this content available to our attendees.
Thank you for watching, and please subscribe to Fletcher Prince on YouTube!
Blogging Tips Video Presentation from Social Media Week DC
Posted by Mary Fletcher Jones
Do you blog for work? Do you find it difficult to blog on a regular basis? Do you ever run out of ideas? Do you wish you had more readers for your blog?
In this Social Media Week DC presentation, Mary Fletcher Jones of Fletcher Prince http://www.FletcherPrince.com will talk about the marketing advantages of blogging for your business, agency, or nonprofit organization, and identify some of the common challenges associated with blogging.
Mary will suggest practical planning and writing tips, engagement strategies, and topic ideas.
Please excuse the production quality of this video. I used footage from our Livestream broadcast which required a web cam, so the image quality is not the best. I did insert the slides, though! So, hopefully you will find it useful, if you were unable to watch last week.
The content level in this presentation is appropriate for people who are new to blogging, beginning bloggers, and intermediate-level bloggers.
This session was recorded live at Thomas Jefferson Library in Falls Church, Virginia on February 14, 2012
Related articles
- Social Media Week DC Recap, Photos, and Links to Resources (fletcher-prince.com)
Register for my free blogging presentation, 2/14, Social Media Week
Posted by Mary Fletcher Jones
You only have to register for this event if you are attending the event in person in Falls Church, VA. You do not need to register to watch this online. If you need to cancel your registration, please contact MaryFletcherJones@Yahoo.com
REGISTER HERE or watch online at www.SocialMediaWeek.org
Do you blog for your company, agency, or organization? Do you find it difficult to blog on a regular basis? Do you ever run out of ideas? Do you wish you had more readers for your blog?
In this interactive presentation, I will talk about the marketing advantages of blogging for your business, agency, or nonprofit organization, and identify some of the common challenges associated with blogging.
Mary will suggest practical planning and writing tips, engagement strategies, and topic ideas. A question and answer session will follow the presentation.
The content level in this presentation is appropriate for people who are new to blogging, beginning bloggers, and intermediate-level bloggers.
About Your Presenter
Mary’s blogs include The Fletcher Prince Blog, Conversations in Public Relations, Autumn in Virginia, Cool Yule: A Christmas Blog, and You Can’t Make This Stuff Up.
She created the blogs for the National Capital Chapter of the Public Relations Society of America and the DC Ad Club.
Mary enjoys developing blogs for clients and teaching people how to use blogging as a marketing and engagement tool.
Directions
Thomas Jefferson Library, 7415 Arlington Boulevard, Falls Church, VA 22042
The library is located between two complexes of garden apartments just adjacent to Loehmann’s Plaza (shopping center with Giant and other stores), on the same side of Rt. 50.
From the Beltway:
- Take Exit 50B (old Exit 8E), Rte. 50 East (Arlington Boulevard).
- Go through the first light (Jaguar Trail).
- Go 0.4 miles to library on the right, just before the traffic light at Allen Street.
- The library is a new, modern-looking brick building surrounded by garden apartment buildings (there is a service road in front that runs parallel to Route 50/Arlington Boulevard).
From Seven Corners:
- Go 1.3 miles west on Rte. 50 to the third traffic light (Allen Street).
- Turn left on Allen Street, then immediately right onto service road that runs parallel to Route 50.
- The library is a new, modern looking building surrounded by garden apartments; the second brick building on the left.
Public Transportation:
Metrobus Route 1B and 1C travels between the Dunn Loring-Merrifeild station Metro Station and Thomas Jefferson Community Library. For more information, visit the Washington Metropolitan Area Transit Authority Virginia Bus Schedules. Fairfax Connector Route 401 travels between the Dunn Loring Metro Station and Thomas Jefferson Community Library. For more information, visit the Fairfax Connector Home Page.
Posted in Blogging Tips, Events and Workshops, Fletcher Prince News
Tags: Blogging, Social Media Week
February Content Marketing Ideas and Events for Your Calendar, PLUS Hashtags
Posted by Mary Fletcher Jones
February 2: Today is Groundhog Day. Everyone will be talking about it this morning, so you’d probably better tweet about it, too! Follow @GroundhogClub Use hashtag #
February 5: It’s Superbowl Sunday! Fans will be talking about football this week. Tie into this content on your Facebook Page and Twitter account. Follow @SuperBowl Use hashtag #SB46
February 10-16: New York Fashion Week. Use hashtag #NYFW
February 13-17: Gear up for Social Media Week. Register for free presentations all week long. Fletcher Prince is offering 3 free presentations this week — watch them online. Follow @socialmediaweek and @SMWWDC Use hashtag #SMWWDC
February 14: Valentine’s Day – share some love and write LinkedIn recommendations for your vendors, partners, and contractors. Ask Fletcher Prince to help you set up your LinkedIn company profile. Giveaway a big, heart-shaped box of chocolates, or a dozen roses.
February 20: Today is Washington’s Birthday and it’s a federal holiday, President’s Day. It’s cold out, too, so lots of people will be online. This is a good day to schedule email communications and social media outreach. Or if you have a store or brick and mortar business, hire an actor to be President Lincoln or President Washington. Follow @VisitMtVernon and follow hashtag #
February 21: Laissez les bons temps rouler! It’s Mardi Gras. If you’re in the Washington, DC area, make plans to join your friends from Fletcher Prince for a Louisiana-style networking lunch with a Mardi Gras theme in Alexandria, Virginia. You’ll meet Washington PR Woman of the Year Heathere Evans-Keenan and foremost employee communications expert Susan Rink, among other interesting professionals. Register here.
February 29: Today is Leap Day in our Leap Year! Learn more about the background and curious customs associated with Leap Day and Sadie Hawkins Day on Wikipedia. In England and some Scandinavian countries, it used to be tradition that women may propose marriage to men on that day, and if they are refused, they are gifted with clothes, fabric, or gloves.
Join me for a free seminar on YouTube, 2/14
Posted by Mary Fletcher Jones
Do you create YouTube videos for your company or nonprofit organization? Would you like to? Are you getting all the views you want? Do you wish you had more search results?
Optimizing YouTube videos is an important part of getting a return on your investment for this marketing and engagement tactic, yet, so many companies drop the ball on this step. It’s not difficult to learn how to optimize your videos for search and more views, and I’d like to show you how.
Attend my free seminar on Valentine’s Day
As part of Social Media Week DC, I will be giving a free seminar on how to get more views for your YouTube videos on Tuesday, February 14, at 11:00 a.m. at Thomas Jefferson Library in Falls Church. That’s almost a month away, but I want you to register early, please, because we already reached 1/3 capacity in the first two days of registration! This is the basically same presentation I gave at Digital East in September, which was well-received. Only this time, there will be more time for questions and contributions from you. Register here to attend.
The event will also be available live on the Fletcher Prince Livestream channel for those of you who can’t attend in person.
Good to know: There is free parking in the library parking lot. Although the library will be closed, the meeting room will be open for our event. There will be Valentine’s Day treats! Bring your lunch and stay for the next two free sessions (brand-new presentations!), “Organizing Your Social Media” (Editorial Calendars) at 12 p.m. and “Jump-Start Your Blog” at 1 p.m. The library is located between two complexes of garden apartments just adjacent to Loehmann’s Plaza (shopping center with Giant and other stores), on the same side of Rt. 50. There are some places at Loehmann’s Plaza (McDonald’s, Subway, Giant) where you can grab a quick lunch to go, if you need to.
Directions
Thomas Jefferson Library, 7415 Arlington Boulevard, Falls Church, VA 22042
From the Beltway:
- Take Exit 50B (old Exit 8E), Rte. 50 East (Arlington Boulevard).
- Go through the first light (Jaguar Trail).
- Go 0.4 miles to library on the right, just before the traffic light at Allen Street.
- The library is a new, modern-looking brick building surrounded by garden apartment buildings (there is a service road in front that runs parallel to Route 50/Arlington Boulevard).
From Seven Corners:
- Go 1.3 miles west on Rte. 50 to the third traffic light (Allen Street).
- Turn left on Allen Street, then immediately right onto service road that runs parallel to Route 50.
- The library is a new, modern looking building surrounded by garden apartments; the second brick building on the left.
Public Transportation:
Metrobus Route 1B and 1C travels between the Dunn Loring-Merrifeild station Metro Station and Thomas Jefferson Community Library. For more information, visit the Washington Metropolitan Area Transit Authority Virginia Bus Schedules. Fairfax Connector Route 401 travels between the Dunn Loring Metro Station and Thomas Jefferson Community Library. For more information, visit the Fairfax Connector Home Page.