Blog Archives
Blogging Tips Video Presentation from Social Media Week DC
Posted by Mary Fletcher Jones
Do you blog for work? Do you find it difficult to blog on a regular basis? Do you ever run out of ideas? Do you wish you had more readers for your blog?
In this Social Media Week DC presentation, Mary Fletcher Jones of Fletcher Prince http://www.FletcherPrince.com will talk about the marketing advantages of blogging for your business, agency, or nonprofit organization, and identify some of the common challenges associated with blogging.
Mary will suggest practical planning and writing tips, engagement strategies, and topic ideas.
Please excuse the production quality of this video. I used footage from our Livestream broadcast which required a web cam, so the image quality is not the best. I did insert the slides, though! So, hopefully you will find it useful, if you were unable to watch last week.
The content level in this presentation is appropriate for people who are new to blogging, beginning bloggers, and intermediate-level bloggers.
This session was recorded live at Thomas Jefferson Library in Falls Church, Virginia on February 14, 2012
Related articles
- Social Media Week DC Recap, Photos, and Links to Resources (fletcher-prince.com)
Social Media Week DC Recap, Photos, and Links to Resources
Posted by Mary Fletcher Jones

Mary Fletcher Jones, presenter, Social Media Week, DC with Susan Rink, guest speaker, and David Hyson, designer and Fletcher Prince creative director
It was a tremendous amount of work on the part of many people, but I am happy to report that our three presentations for Social Media Week DC on Tuesday, February 14 were a resounding success!
Keep reading below for links to the presentations online, and our report on the results of this presentation…
Thank You, Presenters
Thanks go to our special guest presenters who joined Mary Fletcher Jones at the podium, and who did a fantastic job!
- Susan Rink, Rink Strategic Communications (subscribe on YouTube)
- Brad Simmons and Mehreen Sheikh, The World Bank (subscribe on YouTube)
- Brittany Brown, The U.S. Army (check out the social media strategy here)
- Kristen Milhollin, The GoodSpeaks Project (nonprofit news calendar resource here)
Thanks, too, to Tim Fahey of the Dirigo Agency for capturing some video moments of the day, Thomas Jefferson Library for allowing us to use their room and equipment for the Social Media Week DC presentation, and to iStrategy Labs and Social Media Week for organizing the registration.
Results
We were very pleased that 250 people registered for our Social Media Week DC sessions in advance. By noon, we had standing room only (80+ attendees) in the conference room at Thomas Jefferson Libarary in Falls Church. At one point, 174 viewers were tuning in remotely via our Livestream broadcast. We also increased our Facebook Page friends and Twitter followers.
The feedback we have received has been gratifying — here are just some of the comments

Brittany Brown, Social Media Manager for the U.S. Army, presented an impressive editorial calendar example
we received!
Great session on Creating Editorial Calendars for Social Media. — Kevin Oliveri
Thank you for all the tips on marketing my blog. I’m definitely learning and I’m going to start scheduling my posts. — Rose-Ellen Eastman
Great YouTube presentation. Thanks for all the takeaways! — Frost Miller Group
Thanks for all the useful blog tips! — Annie Chambers
Thanks to Mary Fletcher Jones for three great sessions today. Lots to blog and think about. — Jesse Stanchak
We enjoyed everything we heard today from Mary Fletcher Jones — Carousel 30
Thank you Mary Fletcher Jones and Social Media Week DC — we learned some really great tips from today’s sessions — zcomm
Thank you for your invaluable YouTube, editorial calendar, and blog presentations today. — Jacqueline Leeker
Thank you for a great presentation. I’m putting together my editorial calendar today. — Joanne McAlpine
Sessions Online Now
If you missed our Social Media Week DC sessions on YouTube, Editorial Calendars, and Blogging, or would like to review the content, here are some links to check out
Presentations. All three presentations are on SlideShare (http://www.SlideShare.net/FletcherPrince). Be sure to download these presentations and view them in PowerPoint, on Notes view. You will see additional details that are not viewable on the slides themselves.
Live video clips. We recorded all of the sessions in their entirety, and they may be viewed on our Livestream archive (http://www.Livestream.com/FletcherPrince). Just scroll down to the area beneath the player on that page, and you will see those most recent videos in our online Livestream video library.
Livestream does not allow us to edit these videos (unfortunately!) so please skip forward about 25 minutes for the longer one (the first two sessions on YouTube and Editorial Calendars) to get to the start of the presentation, and skip forward about 14 minutes for the shorter one (to get to the start of the presentation of the third session on blogging).
YouTube video. We also captured some higher quality video footage which we are currently editing into short clips, and we will put those edited videos on our Fletcher Prince YouTube Channel (http://www.YouTube.com/user/FletcherPrince). Thank you for subscribing!
Flickr Photo Set. Check out the photos from the day. We would love to see your photos, as well. You can share those with Mary@FletcherPrince.com
Thank you to all who attended, and most of all, we appreciate your kind referrals for new business and projects in social media, marketing, PR, and design. We are looking for work! If you have questions or leads, or would like a complimentary consultation, please call Mary Fletcher Jones (571) 269-7559.
Thanks for your retweets and comments.
Join me for a free seminar on YouTube, 2/14
Posted by Mary Fletcher Jones
Do you create YouTube videos for your company or nonprofit organization? Would you like to? Are you getting all the views you want? Do you wish you had more search results?
Optimizing YouTube videos is an important part of getting a return on your investment for this marketing and engagement tactic, yet, so many companies drop the ball on this step. It’s not difficult to learn how to optimize your videos for search and more views, and I’d like to show you how.
Attend my free seminar on Valentine’s Day
As part of Social Media Week DC, I will be giving a free seminar on how to get more views for your YouTube videos on Tuesday, February 14, at 11:00 a.m. at Thomas Jefferson Library in Falls Church. That’s almost a month away, but I want you to register early, please, because we already reached 1/3 capacity in the first two days of registration! This is the basically same presentation I gave at Digital East in September, which was well-received. Only this time, there will be more time for questions and contributions from you. Register here to attend.
The event will also be available live on the Fletcher Prince Livestream channel for those of you who can’t attend in person.
Good to know: There is free parking in the library parking lot. Although the library will be closed, the meeting room will be open for our event. There will be Valentine’s Day treats! Bring your lunch and stay for the next two free sessions (brand-new presentations!), “Organizing Your Social Media” (Editorial Calendars) at 12 p.m. and “Jump-Start Your Blog” at 1 p.m. The library is located between two complexes of garden apartments just adjacent to Loehmann’s Plaza (shopping center with Giant and other stores), on the same side of Rt. 50. There are some places at Loehmann’s Plaza (McDonald’s, Subway, Giant) where you can grab a quick lunch to go, if you need to.
Directions
Thomas Jefferson Library, 7415 Arlington Boulevard, Falls Church, VA 22042
From the Beltway:
- Take Exit 50B (old Exit 8E), Rte. 50 East (Arlington Boulevard).
- Go through the first light (Jaguar Trail).
- Go 0.4 miles to library on the right, just before the traffic light at Allen Street.
- The library is a new, modern-looking brick building surrounded by garden apartment buildings (there is a service road in front that runs parallel to Route 50/Arlington Boulevard).
From Seven Corners:
- Go 1.3 miles west on Rte. 50 to the third traffic light (Allen Street).
- Turn left on Allen Street, then immediately right onto service road that runs parallel to Route 50.
- The library is a new, modern looking building surrounded by garden apartments; the second brick building on the left.
Public Transportation:
Metrobus Route 1B and 1C travels between the Dunn Loring-Merrifeild station Metro Station and Thomas Jefferson Community Library. For more information, visit the Washington Metropolitan Area Transit Authority Virginia Bus Schedules. Fairfax Connector Route 401 travels between the Dunn Loring Metro Station and Thomas Jefferson Community Library. For more information, visit the Fairfax Connector Home Page.
