Blog Archives
Follow Friday Twitter List of the Week: Washington Business Journal
Work in public relations? Building your media contact list? Follow my public Twitter list of Washington Business Journal contacts.
Book of Lists @WBJBookofLists Weekly top 25 lists ranking everyone and everything there is in Washington business.
Michael Neibauer @NeibsWBJ Regional economic development, government reporter with the Washington Business Journal.
Missy Frederick @TopShelfWBJ Top Shelf is my column for WBJ about restaurants and retail in the Washington, DC region.
JenConner @JenConner Business Reporter. Recovering TV Producer. Media Geek. Mom.
Dan Sernovitz @wbjdan Washington Business Journal commercial real estate reporter.
jnconner @jnconner Working out workplaces for the Washington Business Journal
Alex Orfinger @AlexOrfinger Publisher/Washington Business Journal. Looking for local biz tips. And ways to help local biz grow and prosper
WBJonline @WBJonline Washington Business Journal keeps you in the loop on what’s happening in the Greater Washington business community.
Missy Frederick @bylinemjf Reporter by day, theatre critic by night. This is my personal account; for restaurant and retail news, head to @TopShelfWBJ.
Roger Hughlett @WBJ_Newsroom Your source for local business news in Greater Washington.
Ben Fischer @fischer_biz I cover health care and legal industry news for the Washington Business Journal.
William Flook @BillFlook Tech/Biotech/VC reporter for Washington Business Journal
Jill R. Aitoro @jaitoroWBJ I’m senior reporter with WBJ, covering the local contractor community.
WBJ Events @WBJEvents The latest Washington Business Journal events. Celebrating the Greater Washington, D.C. business community.
Marketing Tips from Nicole Wanzer, Washington Business Journal
Nicole Wanzer, Washington Business Journal
I have enjoyed getting to know Nicole Wanzer, who is an advertising representative for the Washington Business Journal. If you’re interested in discussing your advertising options, I recommend you contact her. You can meet Nicole in person at the Book of Lists Celebration this Thursday night at the National Building Museum in Washington, DC.
Recently, I asked Nicole about the marketing advice she shares with her diverse group of clients.
Here are some of Nicole’s excellent tips
- Think about who your ideal audience is. Who are you trying to send a message too? Then strategically place the ad to target your audience.
- Think about your objectives and carefully determine how you will measure your ROI before you launch a campaign.
- Don’t put all your eggs in one basket. It’s important to have a good marketing mix.
- Don’t be complacent. Technology and social media are forever changing and forcing us all to rethink our marketing and advertising strategies. Be open to change and stay current.
Related articles
- 4 Media Relations Tips from Jennifer Nycz-Conner (video) (fletcher-prince.com)
4 Media Relations Tips from Jennifer Nycz-Conner (video)
Jennifer Nycz-Conner, of the Washington Business Journal, is known to local public relations practitioners for her helpful advice on the best ways to work with the news media.
In this Washington Business Journal YouTube video, she presents four recommendations for working with the media.
1. Familiarize yourself with the publications and news shows you target. Read the publications and watch the programs.
2. Build relationships with reporters before you contact them about your story. Learn what kinds of stories they write about.
3. Provide exclusives. The news environment has become very competitive. The one thing news outlets really need is information people want to hear that they haven’t learned about somewhere else.
4. Respond as soon as possible when a reporter calls. Now that reporters write online content, as well as print, and the news cycles is 24/7, it’s more important than ever to respond quickly.
Subscribe to Washington Business Journal on YouTube.
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Celebrating an Achievement — The Book of Lists
I’ve referred to the Washington Business Journal Book of Lists when researching companies for years, but I never dreamed Fletcher Prince would be named in this valuable information resource. As we move into our fifth year of business, we have been notified that we will indeed be included on the list of top 25 PR firms in DC, and we couldn’t be happier!
We are honored to be included in this ranking, which has included many of the best PR firms in the nation, such as APCO, Levick Strategic Communications, and Widmeyer Communications.
Fletcher Prince isn’t the best at anything — yet. But after submitting our information for years, we made the list, and we would like to thank our friends and clients, since they were instrumental in helping us get to this level. We look forward to working with you and with new clients in 2012.
If you would like to join us at The Book of Lists Celebration on January 26, watch this video. There’s a discount code for registration. See you there!
Fastest growing companies in Washington, DC
Congratulations to the companies that made the 2010 list of Washington Business Journal’s “50 Fastest Growing Companies” in the Washington, DC metropolitan region.
Abbtech Staffing Services Inc.
Accelovance Inc.
Ace Info Solutions Inc.
Agilex Technologies Inc.
Applied Information Sciences Inc.
American Security Programs Inc.
Argan Inc.
ASG Security
Audio Video Systems Inc.
Avineon Inc.
Binary Group Inc.
Carahsoft Technology Corp.
Catalyst Health Solutions Inc.
Chindex International Inc.
CIS Secure Computing Inc.
Clovis LLC
CodeRyte Inc.
Customer Value Partners Inc.
Data Tactics Corp.
DuPont Fabros Technology Inc.
DynCorp International LLC
Fulcrum IT Services Co.
Guident Technologies Inc.
Herren Associates Inc.
Honest Tea Inc.
Human Genome Sciences Inc.
iCore Networks Inc.
immixGroup Inc.
Intelligent Decisions Inc.
Invertix Corp.
K12 Inc.
MetroStar Systems Inc.
MicroTechnologies LLC
NCI Inc.
NetWitness Corp.
Nova Datacom LLC
Onyx of Alexandria Inc. dba The Onyx Group
Parature Inc.
Primatics Financial LLC
Rosetta Stone Inc.
SCI Consulting Services Inc.
Segue Technologies Inc.
Sentel Corp.
ServiceForce USA LLC
Singleton Electric Co. Inc.
Stanley Inc.
Strayer Education Inc.
Suntiva
TNS Inc.
United Therapeutics Corp.
